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CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports

18 Dec 1998 | by KEN GOFTON

, but of all those taken up by the public, one in five was a Goldfish....Goldfish, it is generally accepted, has been one of the most successful credit card introductions of recent years. When it was launched in 1996, two new credit cards a day were hitting the market, but of all those taken up by the public, one in five was a Goldfish. The marketing ...

PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS

17 Dec 1998 | by CONOR DIGNAM

to transfer you to corporate affairs. Coca-Cola s US press office seemed equally bemused ...

CAREERS: Competition - Name that company!

17 Dec 1998

in 1989. Based in White Rose country, the former public utility was bought for pounds 1.5bn ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

picture, showing an ongoing collapse of public support for biotechnology and GM foods. BAT ... grumbling from politicians and complaints from the public, the Independent Television Commission accepted ...

ADWATCH: Speed is the issue for Intel - As PC prices come under fire and rival chip makers offer cheap alternatives, Intel is emphasising its core message of speed, writes Robert McLuhan

03 Dec 1998 | by ROBERT McLUHAN

Silicon chip manufacturer Intel is getting a double dose of publicity this month, as its...Silicon chip manufacturer Intel is getting a double dose of publicity this month, as its successful new TV campaign coincides with gripes about the prices British PC buyers pay on the high street. A two-pronged approach by Euro RSCG aims to draw attention to the speed advantages of its Pentium ...

Centrica boosts charity support

03 Dec 1998 | by IAN DARBY

, marketing directors and community affairs directors believe CRM will become more important ...

AGENDA: Microsoft’s real trial is trust - As Microsoft’s bitter legal battle with the US government drags on, Harriet Marsh reports on the likely knock-on effects for the software giant’s customer standing

03 Dec 1998 | by HARRIET MARSH

demand that Microsoft licenses Windows to its rivals, turning the operating system into public property ... litigation fatigue among the public - a phenomenon which has helped President Clinton. Consumer ...

 

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