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Vtech awareness bid

Technology company Vtech has appointed Nexus Choat Public Relations to drive a consumer awareness...Technology company Vtech has appointed Nexus Choat Public Relations to drive a consumer awareness campaign for its extensive range of products designed to appeal to infants and teenagers alike, and encourage children to become more computer literate. ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Rosie Boycott, the editor of the Express, scored a double publicity coup last week. Not only...Rosie Boycott, the editor of the Express, scored a double publicity coup last week. Not only was she a contributing editor to Campaign s 30th anniversary issue, but she was the subject of Channel 4 s prestigious Cutting Edge documentary. Not that it painted her in a very flattering light. Boycott ...

Campaign Report - European Media - EU rules around the corner - Stephen Groom examines the range of draft EU documents on telecoms and media which, once they have been finalised, will impact on the switch from analogue to digital TV, media ownership and c

to the commercial activities of public broadcasters and discriminatory behaviour by existing network operators ... of communication to the public for authors and performers, giving them control of their work - when it is being ...

Boxing champ in video game deal

TV campaigns. Codemasters is also seeking an agency for a public relations campaign ...

MARKETING FOCUS: Market raider - How Sony won the console game - Sony’s rise to the top has left rivals fighting for a slice of the action. Sue Beenstock reports

that failed to fire the public imagination. Nintendo, meanwhile, was caught out with nothing but its ...

COMPUTER REPORT: Power of the Press - The specialist computer press is booming. But it is aware that, as well as competition from overseas, other media alternatives are becoming a viable option. The sector, Richard Cook argues, cannot afford to rest on it

publications. In the meantime, they are helping grow the overall market and speed computer penetration ...

BUSINESS TO BUSINESS: Print options - As the IT industry strengthens globally and strategically, new IT titles are competing for market share. Fran Littlewood reports

-makers in large organisations and 3% of those in small organisations favouring the publication. Computing came ... . And he claims Information Week will tackle this. All four players, along with other publications ...

BUSINESS-TO-BUSINESS IT: Direct connections - Direct sales, branding, PR and the internet are transforming marketing in business-to-business IT. Fran Littlewood reports

and radio, with the remaining quarter spent on public relations, carried out by Bite in the UK ... those in the fastest-growing sector in public relations, and general agencies trying to gatecrash ... pounds 3,310,000 pounds 3,145,000 4 Harvard Public Relations pounds 4,314,000 pounds 2 ...

ICL names chief in flotation plan

. The campaign hit the UK two years ago. Firefly was appointed as ICL s main public relations agency ...

FIELD MARKETING: Roving ambassadors - Field marketers can promote brands in shops and gather first-hand intelligence. Ken Gofton went on the road with Ellert Retail Services

publicity. We produced 16 Minis - five for each team, five for Paris and one on loan to the sports ...

 

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