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Which mobile operator brand is most prominent online? Brand barometer

06 Dec 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

publicity stunt'. Its effectiveness will be judged in time. The real question for anyone marketing ...

Which energy brand is most prominent online? Brand barometer

14 Sep 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Reputation Survey: Mobile phone firms struggle to connect

06 Sep 2012 | by Kate Magee

The public views mobile phone operators as greedy and expensive, thinks they should be more tightly

Orange's Euro 2012 play: behind the scenes

04 Jul 2012 | by Nicola Clark

that UK consumers' love affair with football shows no signs of wavering. 'In the UK market they love ...

Why PR professionals need to learn the language of the boardroom

04 Jul 2012 | by Kate Magee

. As the Public Relations Institute of Ireland CEO Gerry Davis says: 'Yes, clients will say they are interested ...

How adland is turning campaigns into content

01 Mar 2012

of publications hooked on PR and newswires. It's funny stuff, an enthusiastic look at what we really love ...

Energy firms tackle mistrust as they fend off the winter chill

06 Oct 2011 | by Matthew Chapman

for the people of Britain,' he said at his party conference last week. Public discontent is also being fuelled ... . Politicians, meanwhile, will continue to use opposition to this as an easy way of winning public support ...

London 2012: How to 'rent' an Olympic athlete

08 Jul 2011 | by Nicola Clark

-known athletes, such as Usain Bolt; second are those like Jessica Ennis, about whom the public will have ...

Adwatch (9 March) - Top 20 Recall: Is the new British Gas ad switched on?

09 Mar 2011 | by Craig Mawdsley, Joint planning director, Abbott Mead Vickers BBDO

to have forgotten that we sold off British Gas years ago, and still treat it like a public service ... think it was a public service, did you? It exists to help create wealth for UK plc, not to keep us warm ...

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