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The Chinese are coming

30 Nov 2011 | by Rachel Barnes and Sarah Shearman

publicity. Now the brand, which has annual sales worth about $1.4bn ( 900m), is eyeing opportunities ...

What niche social networks can do for your brand

25 Nov 2011 | by Sarah Shearman

from the public forum is hotting up, with full exposure clearly in the interests of Facebook, which ...

Brand Health Check: Olympus

24 Nov 2011 | by Rachel Barnes

, this publicity, albeit negative, shines a light on the brand and gives us the chance to ask: where the hell have ... . When Olympus fired chief executive Michael Woodford after he made public a potential fraud ...

No red carpet for Netflix

04 Nov 2011 | by Sarah Shearman

Simon Calver 's public statements have painted a rosy picture of the new entrant, however. 'This is a ...

How creativity takes centre stage at Google

20 Oct 2011 | by Katherine Levy

the public to come up with an experiment to be conducted in space to explore the possibilities of life ... the public can keep their data safe online. Products such as Google's new phone, expected to be called Nexus ...

 

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