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Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

21 Oct 2012 | by Daniel Farey-Jones

retaliation video on YouTube. ( The Wall , Wednesday 17 October) Barclays' corporate affairs chief Howell James steps down: Howell James, Barclays' vice-chairman for corporate affairs, has ...

Helen Edwards: Why the 'b-word' spells bad times for brands

10 Oct 2012 | by Helen Edwards

November, when it went public). Investors continue to question the viability of a company that can't get ...

Argos and Homebase owner Home Retail Group completes comms reshuffle

09 Oct 2012 | by John Owens

to engage more with current affairs....to cover the Republic of Ireland. Chris Wermann, director of corporate affairs, said that the reshuffle ... , with corporate responsibility a big part of the agenda. Wermann added: Corporate affairs for Home Retail ...

Museum of London brings in Neat PR in bid to 'act more commercially'

04 Oct 2012 | by Hannah Crown

of London shop is full of exciting surprises and we cannot wait to let the media and the public know about ...

CREATIVE STRATEGY: eBay reminds us there can be winners in a recession

04 Oct 2012 | by Simon S Kershaw

-strapped consumers, one could argue that eBay is performing a public service de-clutter your life and get something ...

Sainsbury's strapline falls foul of ASA after Tesco complaint

03 Oct 2012 | by Matthew Chapman

Tesco and some members of the public complained to the Advertising Standards Authority (ASA) about claims that customers would not pay more for brands at Sainsbury's than they did at Asda or Tesco. The objections were that claims in the TV, digital, press and email campaign were misleading, because the coupon ...

The scarring of the British shopper

28 Sep 2012 | by Tim Denison

. Together with public spending programmes, British shoppers kept the economy on an upward trajectory ...

Morrisons' flagship Kiddicare store opens in Nottingham

26 Sep 2012 | by Matthew Chapman

a public poll run via social media . Morrisons currently has plans to roll out nine further ...

Google, Skoda and Boden sponsor Mumsnet blogger conference

24 Sep 2012 | by Matthew Chapman

how much personal information a blogger should make public online and how bloggers can become ...

Apple named coolest brand in 2012 in year of tech giants

24 Sep 2012 | by Arif Durrani

ahead of the public vote. This year, almost half the list is made up of technology and media brands ... definitions of "cool" can be, the opinions of the Expert Council (80%) and the British public (20%) were ...

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