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Helen Edwards: The BBC is insulated from reality

14 Nov 2012 | by Helen Edwards

-searching at the corporation has focused on the question of the public's trust, but the real issue is power - which, in a free ... is mediated by money. Perhaps the BBC management, many of whom have never worked outside the public sector ...

Sainsbury's first post-Jamie Christmas ad to focus on small moments

12 Nov 2012 | by Matthew Chapman

lights are checked to see if they will last another year. The public will be invited to "test ...

Most read stories in advertising, marketing, media and PR (4 - 10 Nov 2012)

12 Nov 2012 | by Arif Durrani

affair. Rival Asda, meanwhile, has issues of its own as Fathers 4 Justice encourages people ... after just 54 days following the crisis over false child abuse claims on flagship current affairs ...

Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

publicity stunt'. Its effectiveness will be judged in time. The real question for anyone marketing ...

John Lewis spot sends snowman on romantic quest

08 Nov 2012 | by Matthew Chapman

in not filming in the UK". The John Lewis ad is being trailed on Channel 4 today in order to give the public a ...

Which notebook brand is most prominent online? Brand barometer

01 Nov 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Celebrity pulling power on the wane

31 Oct 2012 | by Kim Benjamin

an influence on the public (see above). Even so, are celebrities worth the significant investment that brands ...

John Lewis ads scoop IPA Effectiveness Grand Prix

30 Oct 2012 | by Alex Brownsell

awards went to public-sector campaigns, including the Metropolitan Police s Who Killed Deon? push ...

IAB Engage: What does a data journalist make of brands releasing customer data?

25 Oct 2012 | by Daniel Farey-Jones

information into the public domain. For example, the energy companies that have signed up en masse ... has interrogated, published and shared openly with the public, data themes such as the Government's public spending and tax receipts and the spread of news and incidents during the August 2011 riots ...

The Advocates - Sainsbury's Games-maker and 'heir apparent'

25 Oct 2012 | by John Tylee

successful the Paralympics would be in capturing the public's imagination. "I suppose you could say ...

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