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Think BR: What are the supermarkets serving up for Christmas?

The Christmas ads from the UK's biggest retailers and supermarkets have hit our screens, and as ever are igniting debate amongst marketers and the general public alike. This year s batch is an eclectic mix, but also follows a general theme based around human experiences and family ties. Specific ...

Helen Edwards: The BBC is insulated from reality

-searching at the corporation has focused on the question of the public's trust, but the real issue is power - which, in a free ... is mediated by money. Perhaps the BBC management, many of whom have never worked outside the public sector ...

Helen Edwards: Why the 'b-word' spells bad times for brands

November, when it went public). Investors continue to question the viability of a company that can't get ...

CREATIVE STRATEGY: eBay reminds us there can be winners in a recession

-strapped consumers, one could argue that eBay is performing a public service de-clutter your life and get something ...

Helen Edwards: Why the NHS brand won't travel well

were already established abroad, and that BBC Worldwide was a parallel example of a British public ...

Editor's comment: Olympics sponsor brands must take some blame for bad press

stand up and promote the benefit of their sponsorship, the public will remain in blissful ignorance ...

Anthony Hilton: Tesco loses out in likeability stakes

it was watered down for publication. And last week's Queen's Speech outlined a bill that proposes to create ...

Think BR: Every little can help Tesco

public looking for genuine beliefs over quick-win price promotions. After all, every little helps ...

Think BR: Make sustainability the icing on your product's cake

Do consumers care how sustainable brands are? Maybe not now, but they will. The power for change will eventually be driven by the consumer, but that means that companies should be acting now rather waiting for public pressure or decent government support. Unilever is one of the companies ...

 

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