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Review of the Year: Media Brands of the Year 2011

15 Dec 2011 | by Nicola Clark

. However, in a fast-moving environment, where fickle user behaviour and volatile public perceptions ...

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

to achieve cut-through with the beleaguered British public, writes Gail Kemp.

Pick of the Week - John Lewis/Adam & Eve

17 Nov 2011

"This is not only a brilliant festive ad but also one of the best TV ads of the year overall. It's a lovely story that is told brilliantly and I'm not at all surprised with the reaction that it's already sparked from the public." The ad was written and art directed by Matt Gay and John Long ...

Field marketing: Your brand in their hands

09 Nov 2011 | by David Benady

of the public for stock-checking is very reliable. Nevertheless, since its launch in September 2010 ... be trusted, as it employs anonymous members of the public. Gary Mac Manus, managing director of agency Reach ...

Brand Health Check: Marks & Spencer

18 Aug 2011 | by Rachel Barnes

and a sense of warmth from the public for this great British institution. It had gusto. However ...

Marketers and the social divide

15 Jul 2011 | by Adam Woods

Marketing's love affair with social media shows no signs of waning. In an era where marketers ... typically for personal communications. It's the particularly public forum of Twitter, however, that would ... director of social media agency We Are Social, takes a similar line, though he believes the limited public ...

Field marketing - Brands go back to the shop floor

16 Jun 2011 | by Suzy Bashford

, for example, launched on Apple's iPhone platform in the UK last November, asks members of the public to become ...

Profile: Anna Crona, marketing director for IKEA UK and Ireland

08 Jun 2011 | by Andrew McCormick

has yet to make public any profit or revenue figures for the UK. Being privately owned and with its ...

Event marketing: The blog event

27 May 2011 | by Nicola Clark

. Getting it right in such a public medium is even more so. EXPERT OPINION - How to interact ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

push. Amid City rumours of an IPO, the former PepsiCo boss could be firmly in the public eye ... marketing director, has taken a step back from the public eye in the past year, while chief executive Manny ... by identifying the five core public events upon which the company would focus its marketing during the course ...

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