The Chinese are coming
30 Nov 2011 | by Rachel Barnes and Sarah Shearman
publicity. Now the brand, which has annual sales worth about $1.4bn ( 900m), is eyeing opportunities ...
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Who'll be serving a turkey for Christmas?
01 Dec 2011
executives review six festive spots while Campaign discovers what the public opinion is via Twitter.... WHAT THE PUBLIC TWEETED JOHN LEWIS @grigal - No matter how often I see the John Lewis ...
What niche social networks can do for your brand
25 Nov 2011 | by Sarah Shearman
from the public forum is hotting up, with full exposure clearly in the interests of Facebook, which ...
Charities: when money's too tight to mention
16 Sep 2011 | by John Reynolds
was interesting as it encouraged non-cash donation from the public for the first time," adds Farquhar. Following ...
The doorstep challenge: why some brands are ditching door-to-door, yet others are embracing the opportunity
26 Aug 2011 | by Oliver Luft
on public irritation with doorstep-selling techniques, but face-to-face marketing takes many forms across ... with an increasingly sceptical public? The days of the travelling salesman may be over, says Pete Markey, chief ...
The new working-class brands: PizzaExpress, Tesco and BBC One
07 Jul 2011 | by Gemma Charles
Leading left-wing commentators, voluntary sector chiefs and Labour MPs past and present came together last week for the launch of a report on the working class. The study, by research company Britainthinks, cast light on the politics, attitudes and brand allegiances of the 24% of the British public who ...
Brand Health Check: Groupon
23 Jun 2011 | by Sarah Shearman
When deal-of-the-day website Groupon filed for an initial public offering this month, with plans to raise $750m ( 462m), its valuation sent shockwaves through the industry. Having already raised $1bn in financing this year, the valuation suggests a $15bn price tag. Groupon's growth is impressive. Built ...
Brand Health Check: Thorntons
19 May 2011 | by Rachel Barnes
together to powerfully engage the buying public. Thorntons lacks clear relevance, and delivers ...
What not to say: government to 'restore public faith in environmental advertising'
09 Feb 2011
, declaring that it would help to 'restore public faith in environmental advertising'. While some marketers will no doubt bristle at the implication of a loss of faith in their trade, the public has seemingly become fed ... for Environment, Food and Rural Affairs (Defra), to examine responses to the new guidance. The study noted a ...
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