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McDonald's braces for attack

month - Spurlock could prove to be a one-man publicity disaster for the restaurant chain. In the past ... , and in particular Fox News, control what the public sees. - Eric Schlosser's book Fast Food Nation put ...

Amanda Aldridge on retail: Retailers opt for freedom over City funding

the attractiveness of a public listing. Focusing on sales growth is one thing, but it is quite another when ... 't underestimate the impact that being in the spotlight can have on a public business. Consider this: when a ...

Now is the time to vaccinate against data decay

retention, brand image and profitability. An Experian survey showed that 75% of the general public believe ...

National Lottery to introduce 'good causes' identity

as part of the National Lottery's aim to increase public awareness of the projects aided by the £16bn ...

Media agencies shy away from servicing Harveys

some weeks in advance of transmission or publication and pay for the space at the end of each calendar ...

Media agencies shy away from servicing uninsured Harveys

weeks in advance of transmission or publication and pay for the space at the end of each calendar month ...

Amanda Aldridge on retail: Beginning of the end for hard-sell warranties

competition into the market, but it is the consumer that will have been the catalyst. If the public makes ... , the public complains about change only benefiting big corporations. This time, it's very much in their hands ...

Fishburn Hedges start-up Seventy Seven wins eBay deal

The win coincides with the arrival at Seventy Seven of Matt Wood as managing director from eBay's previous agency Joe Public Relations, which declined to repitch for the account. Wood said he had had no influence on the pitch result, explaining: "Seventy Seven was already on the pitch list when I joined ...

There is no waste mountain of direct mail

rantings on "junk mail" but it's a really sorry state of affairs if we can't even rely on marketing ...

Private View: Trevor Robinson, the creative director at QuietStorm

it falls a bit flat. However, if the appeal of these ads is not lost on the general public (as it was on my ... Project: Testimonial anti-smoking campaign, Anthony Hicks Client: Claire Everett, chief publicity ...

 

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