25 Aug 2004
month - Spurlock could prove to be a one-man publicity disaster for the restaurant chain.
In the past ...
, and in particular Fox News, control what the public sees.
- Eric Schlosser's book Fast Food Nation put ...
25 Aug 2004
the attractiveness of a public listing. Focusing on sales growth is one thing, but it is quite another when ...
't underestimate the impact that being in the spotlight can have on a public business. Consider this: when a ...
20 Aug 2004
retention, brand image and profitability.
An Experian survey showed that 75% of the general public believe ...
18 Aug 2004
| by Emily Rogers,
as part of the National Lottery's aim to increase public awareness of the projects aided by the £16bn ...
13 Aug 2004
| by Staff,
some weeks in advance of transmission or publication and pay for the space at the end of each calendar ...
13 Aug 2004
weeks in advance of transmission or publication and pay for the space at the end of each calendar month ...
11 Aug 2004
competition into the market, but it is the consumer that will have been the catalyst.
If the public makes ...
, the public complains about change only benefiting big corporations. This time, it's very much in their hands ...
09 Aug 2004
| by Staff,
The win coincides with the arrival at Seventy Seven of Matt Wood as managing director from eBay's previous agency Joe Public Relations, which declined to repitch for the account.
Wood said he had had no influence on the pitch result, explaining: "Seventy Seven was already on the pitch list when I joined ...
09 Aug 2004
rantings on "junk mail" but it's a really sorry state of affairs if we can't even rely on marketing ...
06 Aug 2004
it falls a bit flat. However, if the appeal of these ads is not lost on the general public (as it was on my ...
Project: Testimonial anti-smoking campaign, Anthony Hicks
Client: Claire Everett, chief publicity ...