Tesco price comparison ads banned by ASA
29 Jul 2009 | by Hadassah Nymark
The ads, created by The Red Brick Road, featured animated products and shopping baskets while a voiceover in the TV spot and text in the print execution stated Tesco s prices were cheaper than Asda s. Asda challenged the ads and made a series of complaints to the ad regulator. A member of the public ...

