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Sky calls £5m pitch to raise gambling service awareness

27 Feb 2004 | by Staff,

presence of Sky Bet to raise public awareness of the wide variety of options that the betting service ...

Merger talks between Channel 4 and Five move forward

27 Feb 2004 | by Gordon MacMillan,

of commercial and public ambitions. The talks were brought about over rising concern in the multichannel ...

Elstein warns against ads on the BBC

27 Feb 2004 | by Our Parliamentary correspondent

." The Elstein report said public opinion polls showed support for an advertising-funded BBC but became more ... Commission rules if it retained substantial amounts of public funding. ...

Sky calls £5m pitch to raise awareness of gambling service

27 Feb 2004

presence of Sky Bet to raise public awareness of the wide variety of options that the betting service ...

AMV creates first campaign for Royal Mail

27 Feb 2004 | by Mark Sweney

The campaign, the first major brand campaign launched by Royal Mail in three years, focuses on how its employees - viewed by the company and the public as its biggest asset - go the extra mile to service customers. AMV, which won the £20 million brief last May, has created a 40-second and two 20 ...

BBC pushes Five Live news provision

27 Feb 2004 | by Mark Sweney

The campaign aims to change the perception held by the public that the station is primarily a football commentary station, when in fact up to 70 per cent of its content is news. DFGW has created three spots of 60 , 40 and 30 seconds, and two poster executions. The ads show vignettes of everyday ...

MEDIA PERSPECTIVE: Tory plans to bring BBC into line could silence 'Quiet Man'

27 Feb 2004 | by Jeremy Lee, jeremy.lee@haynet.com

markets of commercial media (no matter how many puny attempts it has made to flash its public service ...

MEDIA SPOTLIGHT: Sky role reunites five's smooth operator with Airey

27 Feb 2004 | by Jeremy Lee

's looking for additional publicity because his visibility was obscured by a wrap-around for Royal Mail ... and interesting one. The son of a Somerset farmer, he won a riding scholarship to the Somerset public school Millfield (a public school education tends to instill confidence and this has held the Milligan clan in good ...

Channel 4 promises drama as spring schedule is unveiled

26 Feb 2004 | by Jules Grant,

Channel 4 head of drama John Yorke is sticking to the promise he made last year of delivering more British drama. Highlights include 'NY-LON', described as "'Brief Encounter' told in the language of '24'". 'NY-LON', short for New York London, is the story of a long-distance love-affair, which is the first ...

Back To Reality taps Jade's boyfriend to boost ratings

26 Feb 2004 | by Jennifer Whitehead,

that personalities who have captured the public interest in the past would provide an explosive mix in the new programme. However, it has failed to ignite a wave of public interest in the way that 'I'm a Celebrity ... have pulled to try to create interest in the programme. They have also allowed a member of the public ...

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