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Chelsea FC joins London 2012 bid

The club will back the bid with a number of marketing initiatives before the International Olympic Committee votes on the Games' destination next July. London 2012 will make use of perimeter board advertising, big-screen and public announcements at matches, and branding in programmes and magazines ...

Brands as reality TV... coming soon

, sponsorship and public relations practitioner. Email: ardi@kolah.com . © Ardi Kolah 2004. All rights ...

Government urged to fund TV ads to curb binge drinking

. Geethika Jayatilaka, director of policy and public affairs at Alcohol Concern, said: "We need better health ...

Adwatch of the year: Adwatch stars of 2004

with the insurance-buying public. The brand made slow progress until last year when new owner Royal Bank ... as its public face. NATIONAL LOTTERY An epic year has seen Camelot's 10th birthday, new games ...

Media News: Sky in Telegraph cricket link-up

The eight-page half-colour broadsheet publication will accompany this Thursday's edition. It will include an article by Sky Sports commentator and former South Africa fast bowler Allan Donald, an interview with Graham Thorpe on his life and times as a cricketer, a 'My Sport' column featuring Sky Sports ...

Media News: Man Utd signs up to stadium TV network

The club is the seventh UK team to sign up to the scheme, whose advertisers include EA Sports, Nokia, Coca-Cola and Samsung. The screens are being installed in all public areas at Old Trafford, including kiosk areas and bars, as well as in the corporate hospitality areas of the ground. From January ...

Media choice: I'm a Celebrity ... Get Me Out of Here

Ant, Dec and ITV, must be pleased with themselves. Day in, day out, the public tuned in in their millions - figures peaked at 13m during this latest series, which translated into a 44% share of audience - waiting for something to happen: a celebrity breakdown? A couple to rumble in the jungle, a la Peter ...

Bafta hunts commercial partners ahead of site relaunch

for the public and industry alike. "We plan to work closely with a select number of prestigious companies who ... . The Bafta website needs to practice what the awards preach and get the public just as excited about ...

Sony Ericsson pushes camera phones at Empire Awards

The Empire Awards, which claim to be the only awards ceremony voted for by the cinema-going public, regularly attracts a host of A-list stars with past attendees including Dustin Hoffman, Ewan McGregor and Cameron Diaz. Sony Ericsson will also sponsor an award, which will be announced nearer the date ...

Media: Jeff Ford takes on additional responsibilities at five

responsibility for the channel's commissioned drama output, including its daily soap Family Affairs.

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