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UK digital champion Lane Fox calls on FMCG brands to support Race Online campaign

their participation in a scheme that aims to get more of the public online....Lane Fox is looking for more FMCG brands to take part in the government-backed Race Online 2012 scheme. Its aim is to get the remaining 8.7m internet-illiterate members of the British public online ... are in the entertainment, media, retail, public and charity sectors. 'I would love to see how we can get more (FMCG ...

Department of Health issues bumper brief joining together four major PR programmes

to an end. But the change in strategy also follows the publication of a three-year social marketing ... on key public health issues over the past couple of years. 'It should be looking to be more targeted ... Wrixon, MD of Salix Consulting, added: 'It does seem sensible to take a more holistic view towards public ...

Polly Rance: We need absolute clarity to discuss the cuts

The PR industry has its fads and fashions like any other, and public sector PR is no exception...that came out of the CIPR Local Public Service Group Conference this month was the importance of narrative ... -weary general public? How to engage staff in tough times? How can we get our message out through a hostile media ... challenge for many. A decade of sustained investment in public service has meant there is now a whole ...

Westminster City Council launches evaluation guide

and strategy team - as a system that can be replicated across the public and private sectors. The model ...

Is adland protecting children enough?

in this because they are the last great public medium - unlike TV, which is increasingly channelled, and print ...

PRWeek Awards 2011: Public Sector

On 30 July 2010, Transport for London (TFL) planned to launch the first new public transport scheme...campaign that sets the benchmark for similar projects Miles Celic, director of group public affairs ... In the run-up to the launch, TFL's PR team needed to encourage the public to, literally, get ... .7 million journeys had been taken. Six in ten trips replaced a public transport trip. According to an Ipsos ...

John Doe named Consultancy of the Year 2011 at the 25th PRWeek Awards

in the Bowland Basin, Cuadrilla Resources with PPS Group Public Affairs: No Second Runway at Stansted Airport ... : Victoria Blakeley, Weber Shandwick Corporate Public Public Sector: Barclays Cycle Hire Scheme ... BTA Bank with Ogilvy Public Relations Worldwide Product Promotion Global PR: Yota Space ...

Government ties smoke alarm warning to clocks change

creative director, said: "Getting the public to test their smoke alarm is vitally important. We hope ...

Sustainability: The search for a clearer footprint

. Adrian Northover Smith, head of corporate public affairs at Sony UK, takes much the same line. He says ... public opinion. Polls show that public trust in companies is low. A global Ipsos MORI survey conducted in April demonstrates widespread public scepticism, with 66% disagreeing that chief executives of big ...

Former Department of Health comms chief Sian Jarvis to join Asda

Jarvis resigned from the DH in July this year, having been director-general for comms since 2004. PRWeek can reveal that Jarvis will join Asda once the Cabinet Office has cleared the appointment. It is understood she has accepted a job as group director of communications and public affairs, reporting to Asda ...

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