27 Oct 2011
| by Sarah Shearman
their participation in a scheme that aims to get more of the public online....Lane Fox is looking for more FMCG brands to take part in the government-backed Race Online 2012 scheme. Its aim is to get the remaining 8.7m internet-illiterate members of the British public online ...
are in the entertainment, media, retail, public and charity sectors.
'I would love to see how we can get more (FMCG ...
to an end.
But the change in strategy also follows the publication of a three-year social marketing ...
on key public health issues over the past couple of years.
'It should be looking to be more targeted ...
Wrixon, MD of Salix Consulting, added: 'It does seem sensible to take a more holistic view towards public ...
27 Oct 2011
| by Polly Rance
The PR industry has its fads and fashions like any other, and public sector PR is no exception...that came out of the CIPR Local Public Service Group Conference this month was the importance of narrative ...
-weary general public? How to engage staff in tough times? How can we get our message out through a hostile media ...
challenge for many. A decade of sustained investment in public service has meant there is now a whole ...
and strategy team - as a system that can be replicated across the public and private sectors.
The model ...
in this because they are the last great public medium - unlike TV, which is increasingly channelled, and print ...
26 Oct 2011
On 30 July 2010, Transport for London (TFL) planned to launch the first new public transport scheme...campaign that sets the benchmark for similar projects
Miles Celic, director of group public affairs ...
In the run-up to the launch, TFL's PR team needed to encourage the public to, literally, get ...
.7 million journeys had been taken. Six in ten trips replaced a public transport trip. According to an Ipsos ...
in the Bowland Basin, Cuadrilla Resources with PPS Group
Public Affairs: No Second Runway at Stansted Airport ...
: Victoria Blakeley, Weber Shandwick
Corporate Public
Public Sector: Barclays Cycle Hire Scheme ...
BTA Bank with Ogilvy Public Relations Worldwide
Product Promotion
Global PR: Yota Space ...
creative director, said: "Getting the public to test their smoke alarm is vitally important. We hope ...
21 Oct 2011
| by Elisabeth Jeffries
.
Adrian Northover Smith, head of corporate public affairs at Sony UK, takes much the same line. He says ...
public opinion. Polls show that public trust in companies is low. A global Ipsos MORI survey conducted in April demonstrates widespread public scepticism, with 66% disagreeing that chief executives of big ...
Jarvis resigned from the DH in July this year, having been director-general for comms since 2004. PRWeek can reveal that Jarvis will join Asda once the Cabinet Office has cleared the appointment. It is understood she has accepted a job as group director of communications and public affairs, reporting to Asda ...