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Freud Communications scoops £1m Department of Health PR account

DH confirmed today that Freuds will manage creative PR around all the Department s public health campaigns . The newly created single brief covers four of the department's major comms programmes ... but will really change people s behaviour. Our public health social marketing strategy takes us to the next ...

Alex Aiken: 'Change focus of public comms'

The new British Attitudes Survey suggests that public service communicators need to change...in government public relations. I think that there are four major lessons we can pick out of shifting social ... . But effective communication of what they do with the money supports public confidence in each authority. Second ... this builds trust in public service. Finally, councils need to be seen to be led by people who care ...

Sally Sykes: Woman on a double mission

comms team for the first time, covering a range of PR disciplines, including public affairs in a local ... , who taught me that business-led PR has to dovetail with public affairs in order to achieve policy ...

NHS regulator Monitor struggles to replace media head Veena Hudson

on this. She will be replaced by an interim head who will report to director of public affairs ...

Public sector agencies optimistic despite client losses

Two-thirds of public sector-focused PR agencies have lost public sector business over the past year...However, despite massive cuts within the public sector during 2011, industry optimism is rising ... agencies surveyed had public sector clients and almost two-thirds (62 per cent) of these said they had lost some in the past 12 months. However, 48 per cent of PR agencies are confident of winning new public ...

Luke Blair: Private/public antagonism is not helpful

This is particularly true of the public and private sectors. The interface between the two appears especially tense when public funds are short, firms are chasing their bottom line ever more urgently ... into ever deeper public debt is seen as the final failure of imagination, the last resort when all attempts ...

Reputation Survey: Charities - Public divided on use of shock tactics

The public is unsure about whether charities should use shock tactics or not, according to the latest research by PRWeek/OnePoll. Nearly half - 48 per cent - said charities could use shock tactics ... in second place with 17 per cent and the NSPCC with 12 per cent. Survey of 2,000 members of the public ...

Chancellor's speechwriter Mario Pisani in role shift to deal with media

created to replace lost public sector jobs, while decisions are being taken fairly in the face ...

Nick Clegg's vow to 'get tough' on private sector pay 'strategically spot on'

looks after its own. It's a nice piece of political communication. Chris Rumfitt, public affairs MD ... to the public sector strikes was strategically spot on . He said: This is clearly calculated to mitigate anger among public sector workers that top bosses "get away with murder" while their pensions get bashed ...

Jeremy Clarkson publishers will be 'rubbing their hands with delight' over outrage

Clarkson apologised yesterday for his comments made on Wednesday s edition of The One Show, in which he suggested public sector strikers should be shot for taking industrial action. The BBC ... with Clarkson to ensure that his views were relayed to the public. The BBC released Clarkson s apology ...

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