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Jack Petchey Foundation hires Amazon to shake negative perceptions of youth

31 Mar 2010 | by Kate Magee

The agency was brought in after a competitive pitch. It will seek to raise awareness of the achievements of young people aged 11 to 25 through the foundation's programmes, which include public speaking competitions, achievement awards, music events and partnerships with organisations such as the Sea Cadets ...

Labour and Tories merge to create the 'Labservative' party in Lib Dem campaign

30 Mar 2010 | by Matt Williams

the British public to know that the Liberal Democrats are the only real alternative." Earlier this year ...

Defra proposes tighter control of green claims

30 Mar 2010 | by Alex Brownsell and Gemma Charles

green technology or environmental issue, Defra suggests brands partner public and private sector bodies ... marketing, this would be "made clear in the public domain". Ads such as Cr dit Agricole's green banking ...

Government marketers licensed to bypass COI

30 Mar 2010 | by Gemma Charles

agencies directly have had to set up their own rosters to comply with public-sector procurement rules ...

Faye Scadden: Peer to peer engagement is risky but necessary

25 Mar 2010 | by Faye Scadden

As the public sector faces up to the harsh reality of cuts, many of us are thinking how best..., there are headlines almost daily about the number of redundancies being planned by different public services but there seems to be little public involvement in how to shape the services of the future. It is important ... strategy for the public sector but it will enhance the perception of transparency, allow those who don ...

Make Justice Work seeks advertising agency

25 Mar 2010 | by Kate Nettleton

of juvenile criminals as an alternative to imprisonment. The Home Affairs Select Committee highlighted ...

Budget 2010: Chancellor favours small businesses

24 Mar 2010 | by Daniel Farey-Jones

from central government alone, and up to 15bn across the wider public sector." Darling also extended ... 2010, but would lower his 2011 forecast to 3% to 3.5%, from 3.25% to 3.75%. Projections for the public ...

The Public Sector Week

24 Mar 2010 | by Matt Cartmell

Northamptonshire County Council head of comms Faye Scadden writes this week's column on behalf of the CIPR local public services group. Scadden opines about how to manage comms when setting council tax. To read it, go to prweek.com/uk. Gardiner Richardson has been chosen by English Heritage for a year ...

Councils attack purdah code

24 Mar 2010 | by Matt Cartmell

For most councils, the purdah period in the run up to the 6 May local elections will begin on 29 March. The rules state councils cannot use any publicity that could be construed as politically ... IT - Ashley Wilcox, Chair, CIPR local public services group Purdah means council communicators need to re ...

The Marketing Society Forum - Should charities use ads to compare themselves with each other?

24 Mar 2010

be more vulnerable. The codes might also prompt a series of public spats in which the real losers ... for charities will encourage greater transparency and openness to the public, and that can only be a good thing ...

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