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Helen Edwards on Branding: From checkout to grave

communities for the buying public, featuring superstores, shops and schools. The retailer is, as ever, much ...

Helen Edwards on Branding: The third way

with the publication of Eating the Big Fish. The aim is to tilt at brand leadership through thought leadership ... Solaire. Then the skin cancer publicity took hold and people started to place their desire for a tan on a ...

Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

, it is indicative of a changing public sensibility; one no doubt triggered by the global financial meltdown ... public on any issue, particularly in an era when social responsibility is so important ... that the buyer who selected this product was seemingly unaware of the public debate about the sexualisation ...

Rewriting the rules

. It is well over a year since the Department for Environment, Food and Rural Affairs (Defra) kicked off a ...

Alan Mitchell on Branding: The information exchange

manifesto, saying: 'We will explore how to give citizens direct access to the data held on them by public ... in a centralised database for use by a range of public bodies. - The poll also found that 61 ...

In the political crossfire

splashed on Primark's sale of padded swimsuits. The Tories appear to have caught the public mood earlier ... . Douthwaite argues that involving Consumer Focus is likely to end up confusing the public and warns ...

What women really want

to have missed the fact that UK women's love affair with fame is waning, and are still marketing ...

Mark Kleinman on Marketing and the City: In the balance

the tough and urgent decisions about public spending cuts that are necessary if the government's recent ... designers Osborne Little, he is heir to his father's baronetcy. - He was educated at St Paul's public ...

The Marketing Society Forum - Should charities use ads to compare themselves with each other?

be more vulnerable. The codes might also prompt a series of public spats in which the real losers ... for charities will encourage greater transparency and openness to the public, and that can only be a good thing ...

Post Office called to accounts

In an effort to justify the continuing existence of a network of 12,000 Post Office branches, politicians have long been nudging the brand toward a fuller financial-services offering. The chain has proved a drain on the public coffers, posting recent losses of up to 4m each week, and in 2008, Royal ...

 

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