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Vince Cable is slammed in social media

23 Dec 2010 | by Sarah Shearman

of the most important indicators of public opinion, whether monitoring a brand or a fast-developing news story ...

DMA appoints Scott Logie as chairman

02 Dec 2010 | by Sara Kimberley

Combemale has taken on Keitch's responsibilities for membership and external affairs. ...

Google to face EU anti-trust probe

30 Nov 2010 | by Ed Owen

-founder, said: "There is a growing chasm between the enduring public perception of Google s search results ...

Moody Britain 2010: What can brands learn from the spending review?

03 Nov 2010 | by Pulse @ McCann London

and wide-ranging, with few areas of public services left untouched. However, the Comprehensive Spending ... demanded better public services and the government, guided by the politics of now, responded with heavy ... of living and immigration, standards in public services are rarely selected as a major source ...

Countdown to the spending review

20 Oct 2010 | by Gavin Hilton

) on the public sector, but little on what the knock on effect will be on the private sector. Research carried ... of a representative sample of over 2,000 people found that the majority of the British public believe ... be slashed by over 30% if the public had their way. Similarly, culture, media and sport would lose nearly ...

CREATIVE STRATEGY: Art meets protest meets fundraising for WaterAid

14 Oct 2010 | by Simon Kershaw

Exploiting a large public space is a tricky brief, but Water Aid's stunt in Trafalgar Square...advertisers with an eye on our charitable-giving budget. Exploiting a large public space is a tricky brief ... public, expect entertaining artifice tick. Awareness, via press and TV coverage tick ...

Moody Britain 2010: Putting the pieces back together

29 Sep 2010 | by Pulse @ McCann London

of higher taxes, higher interest rates, higher inflation and reduced public services may make the consumer ... and we shouldn t bank on a straight road to recovery. At best, the mood of the public could be described ... the overall mood of Britain, "uncertainty" remains the key descriptor for the British public, chosen by 67 ...

UK publishers continue to invest in new technologies

27 Sep 2010 | by Arif Durrani

members and affiliate members, representing more than 1,500 brands and publications between June ...

Radio: Using beyond the spot to mobilise listeners and drive behavioural change

16 Sep 2010 | by Radio Advertising Bureau

The focus of the campaign was prevention and set out to change the behaviours and circumstances that lead to weight gain by urging the public to 'Eat well, Move more and Live longer'. After the official launch of Change4Life the challenge was to help people recognise their family may be at risk ...

BBC under fire from cardinal over news balance

06 Sep 2010 | by Maisie McCabe

Cardinal Keith O Brien said the BBC s news and current affairs output is "utterly lacking" in professionalism and balance, a week after BBC director general Mark Thompson told the New Statesman there used ... of publication. ...

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