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Coca-Cola chief counters Olympic seats issue

31 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

Coca-Cola's chief executive Muhtar Kent has sought to distance his company from the public backlash

Ballantine's calls global advertising review

26 Jul 2012 | by Sara Kimberley

". To support the campaign, Work Club created a video featuring a tattooist. A Facebook page allowed the public ...

Joel Morris: Coke fuels Olympic fire

26 Jul 2012 | by Alec Mattinson

face. The Games has come to dominate the life of Coca-Cola Great Britain's comms and public affairs ... it is also the 'single biggest issue' in the public affairs space. It is a reminder how wide-ranging his role ... . And that is perhaps one of the finest compliments one could pay him. CV 2012: Director, public affairs ...

Official London 2012 sponsors outperform brand rivals

26 Jul 2012 | by PRWeek reporters

,000 members of the public has found that London 2012 sponsors have significantly boosted their association ... work instead of taking public transport. Red Consultancy CEO Mike Morgan, whose agency works ... but how things are being picked up. STATS 69% - Percentage of public who associated sponsor Coca ...

SABMiller hires Bell Pottinger Public Affairs to fight minimum pricing

25 Jul 2012 | by Matt Cartmell

British drinks firm SABMiller has hired Bell Pottinger Public Affairs to help it negotiate with the Government over its minimum unit pricing, which it believes will harm the brand s status as a premium drinks ... concerns. The agency is expected to lobby key members of Commons committees such as the home affairs ...

We'll Call You: Subway

25 Jul 2012

In Mole's day, school dinners were an unappetising affair with no options, so we were intrigued

VIDEO: Public reaction to brands around the Olympic torch relay

24 Jul 2012 | by Sarah Johnson

partners Samsung, Coca-Cola and Lloyds TSB, we asked the public for their opinions on the branded entourage.

Which gym chain is most prominent online? Brand barometer

20 Jul 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Crisis management: brand marketers caught in the middle

19 Jul 2012 | by Rachel Barnes

the public at large responds, it's best to keep a low profile,' advises Phil Rumbol, founding partner ... of managing the public face of the brand. Pulling ads is one option, but only as part of a wider plan ... the media and public mood and plan a careful return to activity. Let the dust settle. Show that you ...

Mars CMO Bruce McColl: 'Hiring talent is one of our biggest challenges'

19 Jul 2012 | by Noelle McElhatton

's non-public status, which he learned to appreciate during a stint as marketing director of Mars Russia ...

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