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Cadbury and Nestlé: What's in a colour?

12 Oct 2012

acquired distinctiveness through use. This means using advertising to educate the public of the colour ...

Which instant coffee brand is most prominent online? Brand barometer

12 Oct 2012 | by Gemma Charles

is defined in conjunction with Marketing (two weeks before the publication date). 2. Identification ...

Bacardi Brown-Forman appoints Mike Kelly as external affairs director

10 Oct 2012 | by Matt Cartmell

Drinks manufacturer Bacardi Brown-Forman has appointed Mike Kelly as external affairs director....Ray, who was appointed by Carlsberg as its UK corporate affairs director last month. Ray held the role for five years. Kelly joined AB InBev in 2008, initially as corporate affairs director. Previously he worked as public affairs manager at BAA, and as a researcher for the Labour Party. Bacardi Brown ...

Coca-Cola in Portland split after Pepsi client conflict

10 Oct 2012 | by John Owens

Coca-Cola has launched a major corporate and public affairs hunt after a conflict of interest...-Cola included the firm s involvement with the Department for Health s Responsibility Deal public health drive ...

Which crisp brand is most prominent online? Brand barometer

05 Oct 2012 | by Gemma Charles

of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

VIDEO: What do women really think about Cadbury's Crispello bar?

04 Oct 2012 | by Georgina Brazier

Marketing took to the streets of Hammersmith to ask the public what they thought of Crispello

Marmite to sponsor Oxford Street's Christmas lights

02 Oct 2012 | by Sarah Shearman

offering the public the chance to see themselves on a banner screen placed above Selfridges. After turning ... . It will take pictures of the general public that will appear on the screen above Selfridges within three ...

PRWeek TV: Comms directors must 'broaden skillset' in fight for place at the top

28 Sep 2012 | by John Owens

In this week s PRWeek TV CIPR CEO and former in-house comms head Jane Wilson claimed that a place on the executive committee had to be earned, not expected. Her words come as PRWeek revealed that of the FTSE 100 companies, 76 per cent had a corporate affairs director, and of these only 46 per cent were ...

Which cider brand is most prominent online? Brand barometer

28 Sep 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Danny Rogers: FTSE firms should have comms on board

26 Sep 2012 | by Danny Rogers

's still very rare for a comms or corporate affairs director to sit on the main board of a PLC....A more realistic aim, however, is for every big firm to feature a comms professional on its executive management committee. This is the case with many well-known corporate affairs directors ... formal comms or corporate affairs director, but these now tend to be foreign natural resources firms ...

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