Topical and tactical: the rise of the 'newsjacking' ad campaign
23 Nov 2012 | by Jane Simms
presented with Oakley sunglasses to protect their eyes - a gift that generated about $40m of free publicity ...
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Consumer attitudes towards Christmas ads
26 Nov 2012 | by Keith Glasspoole
It s over four years since the cold winds of financial crisis first started blowing, bringing with them the bleak midwinter of recession. Back in October 2009, Ipsos ASI took a gauge of public opinion around Christmas and its associated commerciality. Consumer confidence had hit a low point ...
Think BR: Keeping your soup fresh
21 Nov 2012 | by Simon Wright
is much more switched on to this than others. Maybe it s because the general public is, for the most part ...
Think BR: What are the supermarkets serving up for Christmas?
19 Nov 2012 | by Daniel Pallett
The Christmas ads from the UK's biggest retailers and supermarkets have hit our screens, and as ever are igniting debate amongst marketers and the general public alike. This year s batch is an eclectic mix, but also follows a general theme based around human experiences and family ties. Specific ...
Brand of the Year 2012: LAST CHANCE TO VOTE!
16 Nov 2012 | by Staff
one of the great brand marketing coups of the 21st century, garnering worldwide publicity. The fact ...
Tesco and Mars sign up to latest wave of Responsibility Deal
15 Nov 2012 | by John Reynolds
, public health minister, said: "Getting your five-a-day can help lower the risk of serious health problems ...
Domino's debuts gluten-free pizza
15 Nov 2012 | by Nick Batten
Domino's is claiming to be the first major delivery chain to provide a pizza suitable for coeliacs and those who are gluten intolerant. They will cost the same as Domino's other pizzas. Domino's says it is launching the pizza due to public demand. The launch of the gluten-free offering will initially be supported ...
Food & Drink: Food tastes so much better in London
15 Nov 2012 | by John Owens
Food event Taste of London allows members of the public to try dishes from world-renowned chefs
We'll call you: Coca-Cola
14 Nov 2012
. It is probably something our public affairs and communications team would have managed. I can send your feedback ...
Coke promotes social causes and story-telling with Coca-Cola Journey 'magazine'
14 Nov 2012 | by Arif Durrani
level," said Clyde Tuggle, senior vice president and chief public affairs and communications officer ...
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