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Topical and tactical: the rise of the 'newsjacking' ad campaign

23 Nov 2012 | by Jane Simms

presented with Oakley sunglasses to protect their eyes - a gift that generated about $40m of free publicity ...

Which water brand is most prominent online? Brand barometer

09 Nov 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

publicity stunt'. Its effectiveness will be judged in time. The real question for anyone marketing ...

Cadbury and Nestlé: What's in a colour?

12 Oct 2012

acquired distinctiveness through use. This means using advertising to educate the public of the colour ...

Which instant coffee brand is most prominent online? Brand barometer

12 Oct 2012 | by Gemma Charles

is defined in conjunction with Marketing (two weeks before the publication date). 2. Identification ...

Which crisp brand is most prominent online? Brand barometer

05 Oct 2012 | by Gemma Charles

of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Which cider brand is most prominent online? Brand barometer

28 Sep 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Which cola brand is most prominent online? Brand barometer

24 Aug 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Why PRs are gatecrashing the marketing party

03 Aug 2012 | by Suzy Bashford

. Formerly senior vice-president, global head of brand and public relations at Thomson Reuters, and held PR ...

Brands at the Olympics: Highs and lows so far

01 Aug 2012 | by Staff

and fatigue, all eyes are now on London 2012. The public mood clearly shifted in the final lead ... with 'recession escapism' should present a welcome relief to brands. Public mood Positive sentiment toward ... in the Eurozone and austerity measures in the public sector are likely to dampen demand.' The brand highlights ...

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