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Brand of the Year 2012: LAST CHANCE TO VOTE!

one of the great brand marketing coups of the 21st century, garnering worldwide publicity. The fact ...

Government rejects calls for alcohol ad ban

that alcohol advertising is already robustly regulated." Ian Twinn, ISBA s director of public affairs, added ...

Young forced to grow up faster amid economic uncertainty

surprisingly in the context of current affairs is that concern over terrorism has also declined significantly ...

Sector Insight: Cider

. Bartlett has now been made corporate affairs director at C C. James Watson, Western European marketing ...

Adwatch (May 16) Top 20 recall: Bird's Eye

, but that s not the same as brand love. And the cost of not creating love, is having to spend your way into the public ...

Brand barometer: Social media performance of Starbucks

A look at the performance of Starbucks in social media over the past four months.

Non-sponsor Nike is brand most associated with Olympics

resonated with the public as being aligned to the Olympics, despite Nike not being a sponsor ...

A toast to sensible drinkers

have at least two days a week completely clear of alcohol. Most would agree that without a public ...

The most irritating ads of 2011

Marketers are irking the public with ads that relentlessly repeat a web address and use catchy ... of the campaigns that annoy the public, in which the three most irritating ads of 2011 were for online brands ... driving bass line and sonic motif 'any ... any ... any' rankled with the public. The brand's head ...

 

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