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The Work: New Campaigns - UK

03 Dec 2004

is supported by direct marketing, banner ads on selected recruitment and trade websites and publications ...

Smirnoff Black Ice promotes new taste with DM push

20 Aug 2004 | by Jules Grant,

and will encourage trial of the brand." Diageo, the owner of Smirnoff, gave away £100,000 last week in a publicity ... 100 bottles of Smirnoff Black Ice, each containing a £500 cash token. Members of the public were given ...

Birds Eye backs new ad strategy with BTL campaign

21 Jul 2004 | by Jules Grant,

of the public to enter via the internet and winners will receive camera equipment and a helicopter with judge ...

DIRECT BRIEF: Slimfast boosts direct marketing activity

08 Jan 2004

and lifestyle publications. The creative work features a weekly planner to help dieters monitor their meals

 

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