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Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

quantum leap in style. The direct appeal to the emotions, cajoling the public into enlisting ... , of course. It was arguably the first campaign to use emotional blackmail and the public felt uncomfortable ... nothing worse than bore the public into switching off their sets. Then, in the early 60s, a new ...

Campaign Hall of Fame. (Part 2 of 2)

by the public and press alike. 7. HEC PREGNANT MAN SAATCHI 1969 Title: Pregnant man Client ... was concerned about the potential reaction to the image from the general public and hesitated before ... by John Webster, the ads struck a chord with the public and ran for more than nine years. The star ...

CLOSE-UP: PEOPLE’S JURY - Familiarity can breed content. Tesco’s Dotty and the kids from Safeway top our poll again, Richard Cook finds

the great British public showed that familiarity in advertising rarely breeds contempt by voting the latest...Christmas wouldn t really be Christmas without the reappearance of old favourites. And this year the great British public showed that familiarity in advertising rarely breeds contempt by voting the latest incarnations of the Tesco and Safeway campaigns into first and second place in this month ...

CAMPAIGN DIARY: Guinness ad gets odd reaction from visitor

( the totally artificial taste! ) also cost many nira but it won a Brown Pencil from the State of Public ...

OPINION - Profile - Daft for Coke - Douglas Daft - President and chief operating officer - Coca-Cola

in a blaze of publicity, after just two years at his post. His replacement is 56-year-old Coke veteran...Change is afoot at Coca-Cola. Chairman and chief executive Douglas Ivester resigned last Sunday in a blaze of publicity, after just two years at his post. His replacement is 56-year-old Coke veteran Douglas N Daft, who has been appointed president and chief operating officer and will take ...

Stop Press

Affaires Industrielles private equity unit, UK buyout firm Cinven, and Deutsche Bank AG s DB Capital ...

OPINION - Leader - Devolving power is a key challenge for global brands

stage. Its biggest public relations disaster of the year was the slow, arrogant response from its head ...

Adwatch of the decade

was the matriarch on the Golders Green omnibus - a vehicle for BT to explain its services to the public until 1992 ...

Boddingtons ad in drugs controversy

and imagery in ads. But this week ASA executives were making it clear that it would be up to the public to judge it. Caroline Crawford, the ASA s public affairs director, said: We take a dim view ...

PRIVATE VIEW

bad public service announcement. Call it retro , call it irony - I know what I d call it ...

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