20 Dec 1999
| by STEFANO HATFIELD
quantum leap in style. The direct appeal
to the emotions, cajoling the public into enlisting ...
,
of course. It was arguably the first campaign to use emotional blackmail
and the public felt uncomfortable ...
nothing worse
than bore the public into switching off their sets.
Then, in the early 60s, a new ...
20 Dec 1999
| by CAROLINE MARSHALL
by the public and press
alike.
7. HEC PREGNANT MAN SAATCHI 1969
Title: Pregnant man
Client ...
was concerned about the
potential reaction to the image from the general public and hesitated
before ...
by John Webster, the ads struck a chord with
the public and ran for more than nine years. The star ...
17 Dec 1999
| by RICHARD COOK
the great British public showed that
familiarity in advertising rarely breeds contempt by voting the latest...Christmas wouldn t really be Christmas without the reappearance of
old favourites. And this year the great British public showed that
familiarity in advertising rarely breeds contempt by voting the latest
incarnations of the Tesco and Safeway campaigns into first and second
place in this month ...
17 Dec 1999
| by CAROLINE MARSHALL
( the totally artificial taste! ) also
cost many nira but it won a Brown Pencil from the State of Public ...
16 Dec 1999
| by CORDELIA BRABBS
in a blaze of publicity, after just two
years at his post. His replacement is 56-year-old Coke veteran...Change is afoot at Coca-Cola. Chairman and chief executive Douglas
Ivester resigned last Sunday in a blaze of publicity, after just two
years at his post. His replacement is 56-year-old Coke veteran Douglas N
Daft, who has been appointed president and chief operating officer and
will take ...
16 Dec 1999
| by ANNE-MARIE CRAWFORD
Affaires Industrielles private equity
unit, UK buyout firm Cinven, and Deutsche Bank AG s DB Capital ...
16 Dec 1999
| by CONOR DIGNAM, Editor
stage. Its biggest public relations disaster of the year was the
slow, arrogant response from its head ...
16 Dec 1999
| by GAIL KEMP
was the matriarch on the Golders Green omnibus - a vehicle for BT to explain its services to the public until 1992 ...
and imagery in ads. But this week ASA executives were
making it clear that it would be up to the public to judge it.
Caroline Crawford, the ASA s public affairs director, said: We take a
dim view ...
03 Dec 1999
| by GORDON SMITH, creative director of Wals
bad public service announcement. Call it retro ,
call it irony - I know what I d call it ...