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EDITORIAL: Public dispassion signals end of an affair with Virgin

17 Sep 1998

Richard Branson s love affair with the UK public may be coming to an end. There is growing...Richard Branson s love affair with the UK public may be coming to an end. There is growing evidence, not least in our exclusive poll this week (Focus, page 32), that consumers are becoming indifferent to the Virgin brand and to Branson himself. Why should this be? Increasingly illogical ...

PUBLIC RELATIONS: Mad cows and English PR men - UK consumers are looking at the risks of BSE

16 Apr 1998 | by ROBERT GRAY

Of all the public relations crises endured by the last government, there can be few that rival...Of all the public relations crises endured by the last government, there can be few that rival ... consumer, or has the British beef industry worked wonders to allay public concerns? To find ... mistrust of minces and burgers. A large section of the public was unsure about exactly which parts ...

but his ads appeal to the public, John Owen writes

27 Mar 1998 | by JOHN OWEN

Harry Enfield won t know whether to laugh or cry at this sycophantic magazine s latest People s Jury results.

 

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