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The People’s Jury: Viewers thirst for polar bears - Coca-Cola’s cute animals proved appealing to, well, everybody

19 Dec 1997 | by JOHN OWEN

The difference between the industry s and the public s view of advertising is exposed yet again...The difference between the industry s and the public s view of advertising is exposed yet again by this month s People s Jury. While those in the know wax lyrical about Wieden s marvellously observed ... the public to adland, both were considered preferable to BMP DDB s sumptuous work for Vodafone ...

Alcopop sector hit by sales fall

11 Dec 1997 | by DANNY ROGERS

blamed adverse publicity for the fall, as well as the sudden popularity of pre-mixed spirits ...

SPONSORSHIP: 999, which sponsorship do you require? - Police vans paid for by breweries have generated criticism but, as Robert Gray reports, private sector funding is reducing the pressure on the emergency services

11 Dec 1997 | by ROBERT GRAY

of the sponsorship deals that have been agreed have been PR-driven; public demonstrations of good corporate ...

AA urges the EU to relax ad bans

05 Dec 1997 | by JOHN TYLEE

appar-ent improvement in public health. On the contrary, they say, alcohol consumption ... total tobacco ad ban, including publications from outside the EU, the tobacco trade press and point ...

Labour drink-drive ad targets poor excuses

05 Dec 1997 | by EMMA HALL

. The ad was written by Steve Wakelam and Johnny Pittard, and directed by Joe Public through Partizan ...

DESIGN CHOICE: TETLEY TEA BAG

04 Dec 1997 | by PETER HOLLINGSWORTH, Managing Director,

It s not often you ll hear me say I wish I d done that but I ll confess to public adoration...It s not often you ll hear me say I wish I d done that but I ll confess to public adoration of Tetley s new drawstring tea bag. Tea bag? All those great products, corporate identities and packaging designs to choose from and he chooses a tea bag! Ah, but wait until you ve tried it ...

Banks takes on desserts range

04 Dec 1997 | by ALI QASSIM

liqueur, and Crispy Caramel Crunch, was supported by a pounds 500,000 sampling and publicity campaign ...

Marketing Technique: Sales Promotion - In practice/Giving the brand a bit of oompah/In crowded markets, brands need a clear identity Holsten Export has achieved this with its own travelling Bier Fest, which returned to London last week, complete with lede

04 Dec 1997 | by KEN GOFTON

s Hot Tickets supplement, and posters on the tube. A public relations blitz included getting ...

FIELD MARKETING: One for the roadshow - Drinks marketers are finding that it’s becoming vital to get out among their consumers and run promotions which bring their brands to life. David Murphy reports

04 Dec 1997 | by DAVID MURPHY

that people s opinion of Strongbow, once they have tried it, is very good, says Bulmer public relations ...

 

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