REVIEW: Marketing and advertising news in the week’s press
31 Jan 1997 | by ANNE-MARIE CRAWFORD
of Coronation Street on 14 February. People The Government is planning a public information film about ...
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HOTLINE
31 Jan 1997 | by HARRIET GREEN
an option on Conflicting Accounts, Kevin Goldman s newly published book on the affair, provoking ...
STOP PRESS
30 Jan 1997 | by PATRICK BARRETT
chairman to succeed Edwin Beckett. Redpath is a director of legal affairs at Gillette. Co ...
Analysis: Capping Coca-Cola’s power
30 Jan 1997 | by SHARON MARSHALL
detailed four-month probe by the EU and objections from rivals. The most public of these came from ... on the deal should be made public, and made high. ...
Private View
23 Jan 1997 | by BILLY MAWHINNEY, who is creative direct
thought was a public service film about an old dear walking along the seafront turned out to be a ...
Heinz door-drop raises DM query
22 Jan 1997 | by LISA CAMPBELL
groups of consumers. A regional test will see one million homes door-dropped with the publication....Heinz is considering changing its strategy of targeting its Heinz at Home magazine to specific groups of consumers. A regional test will see one million homes door-dropped with the publication. The company said that it was testing new ways to distribute the magazine to ensure that it was getting ...
Ad body fights off French law
22 Jan 1997 | by PATRICK BARRETT
Affairs said that no proposals on such a ban had yet been tabled. ...
Saatchi book reveals Cordiant’s Mars error
17 Jan 1997 | by CLAIRE BEALE
revenge for Maurice Saatchi s ousting have emerged in Kevin Goldman s new book on the affair, Conflicting...Details of just how Cordiant chiefs made the catastrophic mistake of believing Mars would not take revenge for Maurice Saatchi s ousting have emerged in Kevin Goldman s new book on the affair, Conflicting Accounts. Under shareholder pressure in December 1994 to ditch Maurice, Cordiant ...
THE PEOPLE’S JURY: Anti-drink-drive ad hits a high - Seasonal ads dominated the popularity and buying tables, Harriet Green says
17 Jan 1997 | by HARRIET GREEN
A public information film seems an unlikely candidate for the most popular ad of the month...A public information film seems an unlikely candidate for the most popular ad of the month. However, DMB s latest anti-drink-drive campaign for the Department of Transport struck a deep chord with viewers in the run-up to Christmas. The ad, which features a young woman bravely coping with deep ...
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