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THE PEOPLE’S JURY: Whiskas spot lures pet lovers - The animal antics in M&C Saatchi’s film appealed to women, Harriet Green says

26 Sep 1997 | by HARRIET GREEN

shows a small boy being squelched by giant fruits. Each month, the People s Jury gauges public ...

McVitie’s urges ITV ads boycott

25 Sep 1997 | by JAMES CURTIS

: The root problem is the quality of ITV programmes. Dick Johnson, director of corporate affairs at P ...

DESIGN CHOICE: HOOPER’S HOOCH

25 Sep 1997 | by CONOR DIGNAM, Deputy editor, Marketing

Client: Bass Brand: Hooper s Hooch Designer: Design Bridge Cost: pounds 1m Launch: October All publicity is good publicity, goes the old adage. But that s clearly not the belief of Bass when it comes to Hooper s Hooch. The company has not been happy to see its name and its ...

PERSPECTIVE: Mass media alone can articulate the nation’s emotions

12 Sep 1997 | by DOMINIC MILLS

to the public as well as its right to private grief? As for radio, the phone-in may be the last word ...

Bass redesigns for adult Hooch

11 Sep 1997 | by HARRIET MARSH

Bass Brewers is spending pounds 1m repackaging its controversial Hooper s Hooch to give it an unambiguously adult look. It is also reducing the amount of sugar in the alcopop drink. The revamp of the brand, which has the biggest sales in the sector, is an attempt to end the public furore about ...

’Sensitive’ work weeded out

05 Sep 1997 | by EMMA HALL

during the course of this week in response to public grief at the death of Diana, Princess of Wales....Agencies and clients have withdrawn large numbers of ads from television, posters and the press during the course of this week in response to public grief at the death of Diana, Princess of Wales ... of lighted candles. Because some publications have already gone to press, agencies were unable ...

is the evidence behind the anti-alcopop hype? James Curtis looks at how public fears may be based

04 Sep 1997 | by JAMES CURTIS

Not so long ago it was Ecstasy and the rave scene. Now it s alcopops - the moral majority s latest bete noir. Alcopops are being blamed for everything, prompting calls for them to be heavily regulated or even banned.

Ad blitz targets schools’ return

04 Sep 1997 | by JULIAN LEE and PATRICK BARRETT

of potentially damaging publicity by putting their names next to educational, health and environmental ... for Marketing reveals almost 70% of the public believe that ads aimed directly at children should not be allowed. The NOP survey of 1000 adults found that 68% of the public do not think it is right ...

CAMPAIGN OF THE WEEK: WALKERS CRISPS

04 Sep 1997 | by PATRICK BARRETT

Spice Girls and stealing their crisps instead. Walkers also received high-profile publicity from ...

INTERNATIONAL GALLERY: Dr Pepper Y&R Mattingly

29 Aug 1997 | by MARK WNEK, executive creative director

and, once the public knew what to expect, airing them again, but with the soundtracks swapped round....and, once the public knew what to expect, airing them again, but with the soundtracks swapped round ...

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