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NEWS: BBG to step up copycat battle

public affairs officer Andrew Fisher said: There is a lot of noise at the moment but until they [the ... . Shadow consumer affairs minister Nigel Griffiths MP is consulting brand owners and retailers ...

ADVERTISING & PROMOTION: Lookalike ads get a kicking

Fowler. It is the public s take-out that counts more than the intention of the advertisers ... , the ad fell foul of the industry code, which says that public figures may not be used in advertising ... . Both rulings underline the hostile environment for advertisers hoping to sneak a public figure ...

MARKETING FOCUS: Looking back on ’96

procedures and dented public confidence in the service just as Eurostar and Le Shuttle were beginning ... with all the coverage, which generated pounds 5m of publicity from an investment of pounds 125,000. ------------------------------------------------------------------------ ...

NEWS: Copycat brand law on horizon

s consumer affairs spokesman Nigel Griffiths is also known to be ready to find a solution ...

ADVERTISING & PROMOTION: BRIEFS

McCann s PR coup McCann-Erickson Worldwide has acquired public relations company The Weber Group for an undisclosed sum. The Massachusetts-based company was ranked as the 8th largest independent PR firm in the US in 1995, with reported fees of dollars 12.3m pounds 7.9m). Free ...

ADVERTISING & PROMOTION: Agency of the week; publicis

existing clients, Publicis has also had a controversial year, forcing a very public re-structuring of its ...

NEWS: 1996 BUDGET; Alcopop producers angered at Clarke’s 40% increase in tax

to raise money and win favour with the public at the same time. A Bass Brewers spokesperson ...

PUBLIC RELATIONS: Taking pride of place

Placing products in TV shows is a great way to get them noticed, but it s a tactic fraught with problems. James Curtis reports

NEWS: Briefs

Oftel appointment Jim Niblett has been appointed director of services competition and international affairs at Oftel. He takes over from Caroline Varley, who is moving to the International Energy Agency. External call Telecoms company Ionica has made Ian Morris head of external affairs ...

ADVERTISING & PROMOTION: BRIEFS

Sports fashion brand Filia UK has appointed CMT International to handle a UK public relations campaign ...

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