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Findus pays price for cutting costs on PR

13 Feb 2013 | by Alec Mattinson

in informing the public in the first place. Treating PR as an optional add-on may initially look good ... surprise no-one if the story now morphs into one of public health and food safety. The horsemeat scandal ... the public. The FSA has concentrated on process and testing issues, but surely an organisation with food ...

Fairtrade Foundation seeks 'deeper' engagement with 2013 activity

12 Feb 2013 | by John Reynolds

' by purchasing certified products from a wider range of categories. Cheryl McGechie, director of public ...

Findus horsemeat crisis: the story so far

08 Feb 2013 | by Daniel Farey-Jones

far the company has taken a low profile while awaiting publication of the test results. It has had ...

Which cooking sauce brand is most prominent online? Brand barometer

08 Feb 2013 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Findus turns to Burson-Marsteller for crisis brief

06 Feb 2013 | by Daniel Farey-Jones

of our supplier's sourcing. However, at the time of publication the Findus.co.uk website does ...

In-depth: last week's PR features and analysis

01 Feb 2013 | by Mark Banham

Get a first look at our exclusive feature in partnership with polling company The Group and find out how fashion brand Burberry beat other brands including Sainsbury s, BP and Barclays to take the top spot in social media. In the wake of the recent supermarket horsemeat scandal , the public ...

Reputation Survey: Shoppers swap price for quality of goods

01 Feb 2013 | by John Owens

In the wake of the recent supermarket horsemeat scandal, the public has indicated a preference...come shortly after a public outcry over findings that supermarket products may have contained unlabelled traces of horsemeat and pork DNA. Tesco was at the centre of the recent publicity and took out ... with their wallets value and convenience still appear to remain key. Survey of 2,000 members of the public ...

Jeremy Beadles - The politics of the pint glass

01 Feb 2013 | by Lynsey Barber

of the Government s public health responsibility deal at the time the largest voluntary agreement within ... and sponsorship and events is a significant challenge for the most experienced corporate affairs dir ector, let ...

Food & Drink/Fashion: Diet Coke given designer status

01 Feb 2013 | by Ellie Bothwell

magazine. Exclusive interviews were published in two consumer publications. The stock images and a behind ...

FSA tight-lipped on reassurance campaigns following horsemeat scandal

30 Jan 2013 | by Daniel Farey-Jones and Mark Banham

the 'horseburger' affair, as investigations continue over how horsemeat ended up in beefburgers on sale...responsibility for leading future efforts to reassure the public, but was not ready to discuss what its plans ... . Supermarkets praised for putting public interest first The PR professional at the centre of a Cadbury food ... associate Simon Taylor, who was corporate affairs director of crisis management at Cadbury during ...

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