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Why marketers are missing a trick by ignoring sensory perception

Over the course of three evenings earlier this year, 440 members of the public visited, what the organisers claim is the "world s first multi-sensory" bar in London s Soho, The Singleton Sensorium. Designed by sensory branding and experiential company Condiment Junkie, who created the Sound of the Sea ...

Bombay Sapphire launches online film contest

into production and a further five ideas to go to a public vote to decide a winner that will also go ...

Just Falafel hires LightBrigade PR as it launches in UK

work, with consumer lifestyle publications among the media targeted. The account will be led by senior ...

Phipps drafted in for Estrella lager brief

Independent brewer Wells Young has briefed drinks specialist Phipps to handle media relations and events activity for the beer throughout 2013. Media activity will concentrate on reaching 'culturally aware lager drinkers' through men's publications such as ShortList, GQ and Esquire, as well as through ...

Hit or miss? PM admits admiration for London Mayor and potential rival Boris

Insisting that he loves the London Mayor. Boris, he said, can do anything he wants to do in politics , adding that he would never want to put a limit on what Boris can achieve and that he is one of the greatest assets the Conservative Party has . How I see it Chris Rumfitt, MD, public affairs ...

Wake up and smell the success of coffee

soon, too, as public opinion will start voting with its feet and that could be disastrous ...

Top ten likeable ads

Marketing selected ten of the most creatively interesting ads to find out which the public liked

Meet the new generation of restaurant brands outsmarting the establishment

unprecedented loyalty and kudos via Twitter, therefore securing huge amounts of positive publicity. Just have ...

'BK should sponsor Thatcher funeral', claims Galloway

The MP for Bradford West has called into question the use of public money for the funeral, which ... on the hearse and pay for the whole thing. "I don t want the public to be forced to pay for something that is a private and political party affair." Yesterday, on a podcast, Galloway had suggested that Coca ...

Diet Coke "music that moves" by Droga5

Coke while writing lyrics for her song 22 as members of the public, including a man driving a car ...

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