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Why marketers are missing a trick by ignoring sensory perception

20 May 2013 | by Gemma Charles

Over the course of three evenings earlier this year, 440 members of the public visited, what the organisers claim is the "world s first multi-sensory" bar in London s Soho, The Singleton Sensorium. Designed by sensory branding and experiential company Condiment Junkie, who created the Sound of the Sea ...

Wake up and smell the success of coffee

30 Apr 2013 | by Kate Jones

soon, too, as public opinion will start voting with its feet and that could be disastrous ...

Top ten likeable ads

29 Apr 2013

Marketing selected ten of the most creatively interesting ads to find out which the public liked

Meet the new generation of restaurant brands outsmarting the establishment

25 Apr 2013 | by Vikki O'Neill, freelance marketing consultant

unprecedented loyalty and kudos via Twitter, therefore securing huge amounts of positive publicity. Just have ...

'BK should sponsor Thatcher funeral', claims Galloway

15 Apr 2013 | by Gemma Charles

The MP for Bradford West has called into question the use of public money for the funeral, which ... on the hearse and pay for the whole thing. "I don t want the public to be forced to pay for something that is a private and political party affair." Yesterday, on a podcast, Galloway had suggested that Coca ...

Diet Coke marks 30th anniversary with Tesco photo booth tie-up

11 Apr 2013 | by John Reynolds

The booth will allow the public to upload of photos of themselves against a backdrop of designs from Marc Jacobs, a Diet Coke brand ambassador. Further activity includes the Diet Coke Facebook page hosting a 30th birthday mosaic, which will bring to life images of the recently-revived Diet Coke ...

Why the cold war over 'copycat' branding may be set to heat up

10 Apr 2013 | by Matthew Chapman

in the public domain. The last case to reach the public glare was between Sainsbury's and Diageo in 2009 ... this spring. A deeper delve into the issues surrounding packaging has been held back until publication ...

Pizza (grocery), which one is most prominent online? Brand barometer

28 Mar 2013 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Perrier-Jouët launches prize to celebrate contemporary art and craft

26 Mar 2013 | by Nicola Kemp

The prize will recognise the UK s best talent in contemporary art and craft. A campaign promoting the activity will run in the Financial Times. The winner will receive a 10,000 bursary and public -exhibition at the St Pancras Renaissance Hotel in London. The competition will be judged by the Perrier ...

Trust in food industry under the spotlight

28 Feb 2013

scandal is that the public reaction doesn't make it feel like one at all. For a while, Twitter was awash ... to suggest. - For risk-taking entrepreneurs, perhaps the British public's good humour and love of budget ...

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