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Bombay Sapphire launches online film contest

03 May 2013 | by Ian Darby

into production and a further five ideas to go to a public vote to decide a winner that will also go ...

Diet Coke "music that moves" by Droga5

15 Apr 2013

Coke while writing lyrics for her song 22 as members of the public, including a man driving a car ...

Trading Places: this week's people moves

22 Mar 2013 | by Chris Harding

as UK corporate affairs chief, in this week's round-up of people moves across advertising, marketing...partner Simon Redfern as UK corporate affairs chief in the wake of the damaging corporation tax affair ...

Carlsberg "Carlsberg puts friendship to the test" by Duval Guillaume Modem

20 Mar 2013

Duval Guillaume Modem has created an online campaign for Carlsberg. The film shows how far people will go to help their friends. An unsuspecting member of the public receives a phone call from a friend who asks for money to get them out of a "dangerous poker game". A camera then shows the person ...

Are brand birthdays really a cause for celebration?

15 Feb 2013 | by John Reynolds and Ben Bold

publicity, boost their brands, increase sales, and remind consumers of their heritage. Earlier this week ... is that nobody cares? Or are their celebratory fanfares being heard and appreciated by the consuming public ...

MPG Media Contacts scoops £2m Organix account

26 Nov 2012 | by Maisie McCabe

publications, but last year, DLKW Lowe created its first TV ad . The brand also uses digital marketing ...

Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

21 Oct 2012 | by Daniel Farey-Jones

retaliation video on YouTube. ( The Wall , Wednesday 17 October) Barclays' corporate affairs chief Howell James steps down: Howell James, Barclays' vice-chairman for corporate affairs, has ...

PRWeek TV: Comms directors must 'broaden skillset' in fight for place at the top

28 Sep 2012 | by John Owens

In this week s PRWeek TV CIPR CEO and former in-house comms head Jane Wilson claimed that a place on the executive committee had to be earned, not expected. Her words come as PRWeek revealed that of the FTSE 100 companies, 76 per cent had a corporate affairs director, and of these only 46 per cent were ...

EU seeks fresh comms help as it reviews fisheries policy

06 Sep 2012 | by John Owens

The EU is on the hunt for fresh PR aid to help promote its Maritime Affairs and Fisheries ... of the British public following a campaign by celebrity chef Hugh Fearnley-Whittingstall. Speaking in Brussels ... is to 'raise public awareness of the objectives, issues and initiatives in these areas'. The first lot ...

Hunt to promote Caribbean rum amid subsidy dispute

15 Aug 2012 | by John Owens

trade publications and influencers will include a focus on other world markets such as the BRIC ...

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