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C4 to air French ads from L'Oreal and Renault in The Returned

agency behind the Emirates ad by the time of publication. Jonathan Allan, the sales director ...

Why marketers are missing a trick by ignoring sensory perception

Over the course of three evenings earlier this year, 440 members of the public visited, what the organisers claim is the "world s first multi-sensory" bar in London s Soho, The Singleton Sensorium. Designed by sensory branding and experiential company Condiment Junkie, who created the Sound of the Sea ...

Diet Coke "music that moves" by Droga5

Coke while writing lyrics for her song 22 as members of the public, including a man driving a car ...

Carlsberg "Carlsberg puts friendship to the test" by Duval Guillaume Modem

Duval Guillaume Modem has created an online campaign for Carlsberg. The film shows how far people will go to help their friends. An unsuspecting member of the public receives a phone call from a friend who asks for money to get them out of a "dangerous poker game". A camera then shows the person ...

Guinness "clock" by AMV BBDO

of the public either by speeding up time for a boring task to go faster, reversing time to avoid ...

Guinness launches £5.5m 'Made Of More' campaign with helpful town clock

the wellbeing of the public either by accelerating time for a boring task to go faster, reversing time ...

VIDEO: What do women really think about Cadbury's Crispello bar?

Marketing took to the streets of Hammersmith to ask the public what they thought of Crispello

PRWeek TV: Comms directors must 'broaden skillset' in fight for place at the top

In this week s PRWeek TV CIPR CEO and former in-house comms head Jane Wilson claimed that a place on the executive committee had to be earned, not expected. Her words come as PRWeek revealed that of the FTSE 100 companies, 76 per cent had a corporate affairs director, and of these only 46 per cent were ...

VIDEO: Public reaction to brands around the Olympic torch relay

partners Samsung, Coca-Cola and Lloyds TSB, we asked the public for their opinions on the branded entourage.

Mother creates Coca-Cola torch relay ad in run-up to Games

' activity, which allowed members of the public to nominate the people in their local area ...

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