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Adwatch (May 16) Top 20 recall: Bird's Eye

15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London

, but that s not the same as brand love. And the cost of not creating love, is having to spend your way into the public ...

Stella Artois Cidre 'Cidre duet' by Mother

30 Apr 2012

The idea behind the campaign is to remind the public of the difference between the suave and sophisticated world of Cidre from Stella Artois and plain old cider. ...

Colin Jackson talks to Marketing about Cadbury's Olympic campaign

23 Mar 2012 | by John Reynolds

As part of the Cadbury initiative, the public are invited to try their luck at winning VIP tickets for this year's Olympics by playing the 'Are You The One?' game. Jackson talks about the game ahead of London 2012. To win tickets, members of the public had to stop a digital clock which they could not see ...

Shreddies and Cheerios fight croissants in breakfast ads

13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

Cereal Partners, which makes Nestl s cereal brands in the UK, hired McCann London to demonstrate to the public that not all breakfasts are equally nutritious. An online ad, called "battle of the breakfasts", shows giant bowls of Cheerios, Shreddies and Nesquik fighting against some jam on toast, a croissant ...

Walkers 'what's that flavour?' by AMV BBDO

16 Feb 2012

, encourages the British public to take part in Walkers' new campaign, "what's that flavour?".

Walkers hands Gary Lineker fresh three-year deal

20 Jan 2012 | by Nick Batten

The latest in a string of competitions gives members of the public the opportunity to win 50,000 if they can guess one of Walkers' three new mystery flavours that will hit shelves in stores across Britain ... . Previous competitions include ' Do us a Flavour ' in 2008-9, which got members of the public to send ...

Snickers 'you're not you when you're hungry' by AMV BBDO

11 Jan 2012

s supply of Snickers will invite the public to Tweet about things they ve done when hungry. The spot ...

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

to achieve cut-through with the beleaguered British public, writes Gail Kemp.

My YouTube ad of the week: Kate Stanners, Saatchi & Saatchi

24 Nov 2011

features Simply The Best, performed underwater by a cross-section of the Great British public ...

PepsiCo rumbles Del Monte ad

21 Sep 2011 | by Matthew Chapman

The ad, created by Happy Hour Productions, featured several members of the public in a shopping centre tasting juice in front of orange-filled crates. The voiceover said: "In a recent test, the majority of people preferred the taste of Del Monte to the leading juice brand." PepsiCo UK Ireland ...

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