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Why marketers are missing a trick by ignoring sensory perception

20 May 2013 | by Gemma Charles

Over the course of three evenings earlier this year, 440 members of the public visited, what the organisers claim is the "world s first multi-sensory" bar in London s Soho, The Singleton Sensorium. Designed by sensory branding and experiential company Condiment Junkie, who created the Sound of the Sea ...

Diet Coke "music that moves" by Droga5

15 Apr 2013

Coke while writing lyrics for her song 22 as members of the public, including a man driving a car ...

Carlsberg "Carlsberg puts friendship to the test" by Duval Guillaume Modem

20 Mar 2013

Duval Guillaume Modem has created an online campaign for Carlsberg. The film shows how far people will go to help their friends. An unsuspecting member of the public receives a phone call from a friend who asks for money to get them out of a "dangerous poker game". A camera then shows the person ...

Guinness launches £5.5m 'Made Of More' campaign with helpful town clock

18 Jan 2013 | by Gemma Charles

the wellbeing of the public either by accelerating time for a boring task to go faster, reversing time ...

VIDEO: What do women really think about Cadbury's Crispello bar?

04 Oct 2012 | by Georgina Brazier

Marketing took to the streets of Hammersmith to ask the public what they thought of Crispello

VIDEO: Public reaction to brands around the Olympic torch relay

24 Jul 2012 | by Sarah Johnson

partners Samsung, Coca-Cola and Lloyds TSB, we asked the public for their opinions on the branded entourage.

Mother creates Coca-Cola torch relay ad in run-up to Games

11 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

' activity, which allowed members of the public to nominate the people in their local area ...

Adwatch (May 16) Top 20 recall: Bird's Eye

15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London

, but that s not the same as brand love. And the cost of not creating love, is having to spend your way into the public ...

Colin Jackson talks to Marketing about Cadbury's Olympic campaign

23 Mar 2012 | by John Reynolds

As part of the Cadbury initiative, the public are invited to try their luck at winning VIP tickets for this year's Olympics by playing the 'Are You The One?' game. Jackson talks about the game ahead of London 2012. To win tickets, members of the public had to stop a digital clock which they could not see ...

Shreddies and Cheerios fight croissants in breakfast ads

13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

Cereal Partners, which makes Nestl s cereal brands in the UK, hired McCann London to demonstrate to the public that not all breakfasts are equally nutritious. An online ad, called "battle of the breakfasts", shows giant bowls of Cheerios, Shreddies and Nesquik fighting against some jam on toast, a croissant ...

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