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Subway replaces wraps with 'healthier' flatbreads

01 May 2013 | by John Reynolds

with the Government s Public Health Responsibility Deal, which pledges to cut calories and salts from food. The fast ...

Wake up and smell the success of coffee

30 Apr 2013 | by Kate Jones

soon, too, as public opinion will start voting with its feet and that could be disastrous ...

Meet the new generation of restaurant brands outsmarting the establishment

25 Apr 2013 | by Vikki O'Neill, freelance marketing consultant

unprecedented loyalty and kudos via Twitter, therefore securing huge amounts of positive publicity. Just have ...

'BK should sponsor Thatcher funeral', claims Galloway

15 Apr 2013 | by Gemma Charles

The MP for Bradford West has called into question the use of public money for the funeral, which ... on the hearse and pay for the whole thing. "I don t want the public to be forced to pay for something that is a private and political party affair." Yesterday, on a podcast, Galloway had suggested that Coca ...

Rolex named number one consumer Superbrand for second year running

25 Feb 2013 | by Ben Bold

, with 71% of the UK public and 80% of Londoners deeming it a "Superbrand". Food and drink brands were ... by the British public, ranking 13th, 17th and 18th respectively. Stephen Cheliotis, chairman ...

Ad Association and soft drinks companies reject doctors' obesity proposals

18 Feb 2013 | by John Reynolds

criticised the report. Ian Twinn, ISBA director of public affairs, said "The medical colleges assert ...

FSA tight-lipped on reassurance campaigns following horsemeat scandal

30 Jan 2013 | by Daniel Farey-Jones and Mark Banham

the 'horseburger' affair, as investigations continue over how horsemeat ended up in beefburgers on sale...responsibility for leading future efforts to reassure the public, but was not ready to discuss what its plans ... . Supermarkets praised for putting public interest first The PR professional at the centre of a Cadbury food ... associate Simon Taylor, who was corporate affairs director of crisis management at Cadbury during ...

Top 10 Marketing Mishaps of 2012

17 Dec 2012 | by Nicola Kemp

of consumer protests about the issue. Margaret Hodge, who chairs the House of Commons Public Accounts ... such as the Olympics, brands should take better note of the public mood. 9. Yahoo! CEO lies on his CV If you ... , was inaccurate; less than two weeks later he left the company. It was an excruciatingly public and embarrassing ...

Starbucks bows to pressure over UK tax

03 Dec 2012 | by Sarah Shearman

Starbucks is reassessing the amount of tax it pays in the UK, following major public backlash...our customers and employees, and understand that to maintain and further build public trust we need ... of tax they pay in the UK, and Parliament s Public Accounts Committee published its report today following a probe into the tax affairs of the three companies. The report claimed the evidence provided ...

McDonald's "festive menu" by Leo Burnett

29 Nov 2012

McDonald s has launched a campaign to promote its festive menu. A TV spot, created by Leo Burnett, tells the story of a postman who braves the elements to deliver festive joy to the British public. After a tough day s work, he rewards himself for his efforts with a McDonald s Winter Warmer and banter ...

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