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Supermarkets that abuse power could be forced to run ads declaring their guilt

25 May 2011 | by Ben Bold

. The clause reads: "For example, the adjudicator could require publication by press release, through the large ...

Helen Edwards on Branding: Fashion brands that wear well

18 May 2011

% growth only one year on from its 400m initial public offering, both brands are poised for ambitious ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

push. Amid City rumours of an IPO, the former PepsiCo boss could be firmly in the public eye ... marketing director, has taken a step back from the public eye in the past year, while chief executive Manny ... by identifying the five core public events upon which the company would focus its marketing during the course ...

Protests to ASA over ads fall by 13%

12 May 2011 | by Matt Williams

The ASA received more than 25,000 complaints about 13,074 different ad campaigns in 2010, according to the organisation s annual report. Complaints from the public represented 96% of the complaints received, with those from industry accounting for the other 4%. Of the ads subject to complaint ...

Apple usurps Google as most valuable global brand

09 May 2011 | by Ed Owen

off negative publicity lingering from the film 'Supersize Me' and improves its stores and menu. All ...

Private View: Ed Morris and Lucy Blakstad

06 May 2011

to clients than it has marketing the products and services to the public. Sure, the future's uncertain ...

Helen Edwards on Branding: Consumers are bad losers

05 May 2011 | by Helen Edwards

nation in 1978 by the Labour administration of Jim Callaghan. If the aim was to soften up the public ... and practitioners. - Born in Tel Aviv in 1934, Daniel Kahneman is emeritus professor of psychology and public affairs at Princeton University. - Amos Tversky (1937-1996) was also born in Israel. After service ...

 

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