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Helen Edwards on Branding: Blurred visionaries

This was Adam Morgan's big idea back in 1999, with the publication of Eating the Big Fish, and what a monster ... - 60s: Despite the publication of Levitt's seminal Marketing Myopia, which called for firms to lift ...

The Chinese are coming

publicity. Now the brand, which has annual sales worth about $1.4bn ( 900m), is eyeing opportunities ...

Think BR: Customer loyalty in 2011

This year s Logic Group Customer Loyalty report puts the spotlight on how the British public ... reference point. Banks/building societies lead the way, with 66% of the general public saying ... at 60%, while 52% of the general public say the same of mobile phone companies. Clearly many Britons ...

What niche social networks can do for your brand

from the public forum is hotting up, with full exposure clearly in the interests of Facebook, which ...

Brand Health Check: Olympus

, this publicity, albeit negative, shines a light on the brand and gives us the chance to ask: where the hell have ... . When Olympus fired chief executive Michael Woodford after he made public a potential fraud ...

Helen Edwards on Branding: Devoid of meaning

60% voted on by members of the public in a YouGov survey. The winners are published in a glossy ...

No red carpet for Netflix

Simon Calver 's public statements have painted a rosy picture of the new entrant, however. 'This is a ...

Brand Health Check: Kodak

this to the buying public. REMEDY - Reorganise the product portfolio and focus marketing on the camera ranges ...

Energy firms tackle mistrust as they fend off the winter chill

for the people of Britain,' he said at his party conference last week. Public discontent is also being fuelled ... . Politicians, meanwhile, will continue to use opposition to this as an easy way of winning public support ...

LoveHoney daytime sex toy ad pulled by ITV

public backlash driven by the media. An ITV spokesperson said it would still continue to show the ad ...

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