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Brand Health Check: Kodak

27 Oct 2011 | by Matthew Chapman

this to the buying public. REMEDY - Reorganise the product portfolio and focus marketing on the camera ranges ...

BrandMAX digest: 'B' is for business as well as for brands

30 Sep 2011 | by Staff

the success of the 'Greatest Job in the World' campaign? We might not have received the same publicity ...

Nationwide's Andy McQueen on life after Little Britain

29 Sep 2011 | by Andrew McCormick

department, with more than 100 in the team across the different spectrums.' With the public's trust ...

CoolBrands: How to capture the essence of cool

28 Sep 2011 | by Nicola Clark

CoolBrands are chosen by an expert council and members of the British public. Brands do not apply or pay ...

Clare Mullin on cleaning out the cobwebs at the National Trust

24 Aug 2011 | by Loulla-Mae Eleftheriou-Smith

the public to seek its help to protect buildings and spaces in their own communities. Consumers can expect ... -1997: Publications manager, Student Pages 1996-1998: Conference manager, Euromoney 1998-2009: Head ...

Daryl Fielding, Kraft Europe's VP marketing, on painful agency reviews, the Cadbury takeover, and Tony Blair's swearing

09 Aug 2011 | by Rachel Barnes

that approach in its latest Philadelphia Local heroes campaign, which asked the public for their Philly ... , we ll really feel the public interest; that will be amazing for the brand. This is a typical ...

Marketing in China: Taming the dragon

02 Aug 2011 | by Patrick Brzeski

one of the brand's dealer conferences in Europe. He remembers it as a dismal affair. 'This was during ...

Alan Mitchell: Reinventing marketing - Stalking customers vs building trust

28 Jul 2011 | by Alan Mitchell

success, however, they must clear two hurdles: public acceptance and the underlying economic case ...

Cannes Lions Festival 2011: The Brands at Cannes

08 Jul 2011 | by Noelle McElhatton

days of sessions, public and private meetings, parties and workshops on offer, brands seem to attend ...

Profile: Martine Ainsworth-Wells, marketing and communications director at London & Partners, is taking the capital global

16 Jun 2011 | by Loulla-Mae Eleftheriou-Smith

Partners is a public-private body, formed by the merger of three organisations - Visit London, Think London ...

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