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The Chinese are coming

30 Nov 2011 | by Rachel Barnes and Sarah Shearman

publicity. Now the brand, which has annual sales worth about $1.4bn ( 900m), is eyeing opportunities ...

What niche social networks can do for your brand

25 Nov 2011 | by Sarah Shearman

from the public forum is hotting up, with full exposure clearly in the interests of Facebook, which ...

Brand Health Check: Olympus

24 Nov 2011 | by Rachel Barnes

, this publicity, albeit negative, shines a light on the brand and gives us the chance to ask: where the hell have ... . When Olympus fired chief executive Michael Woodford after he made public a potential fraud ...

No red carpet for Netflix

04 Nov 2011 | by Sarah Shearman

Simon Calver 's public statements have painted a rosy picture of the new entrant, however. 'This is a ...

Energy firms tackle mistrust as they fend off the winter chill

06 Oct 2011 | by Matthew Chapman

for the people of Britain,' he said at his party conference last week. Public discontent is also being fuelled ... . Politicians, meanwhile, will continue to use opposition to this as an easy way of winning public support ...

Are you being paid enough?

29 Sep 2011 | by Nicola Clark and Rachel Barnes

, the staff left behind had to do more,' he adds. There is some good news for public-sector marketers ...

Charities: when money's too tight to mention

16 Sep 2011 | by John Reynolds

was interesting as it encouraged non-cash donation from the public for the first time," adds Farquhar. Following ...

Is state-funded consumer research all smoke and mirrors?

15 Sep 2011 | by Gemma Charles

(Marketing, 16 February). Ian Twinn, director of public affairs at advertiser body ISBA, who was among ... understand what parents think about advertising - and, in turn, helped the industry understand its public ...

Airbrushing: the kids are ok with image manipulation

19 Aug 2011 | by Oliver Luft

messages. In an exclusive preview of some of the initial findings, ahead of the study's full publication ...

U-turn if you want to: Top 10 marketing U-turns

05 Aug 2011 | by Gordon Carson

definitive, it does however reveal that brands that betray their customers can expect to suffer public ... to be marketed as New Coke - a drink that was a winner in taste tests. Sales were poor and there was a public ... for a limited time, with 23m bars available from October 2007. The public's new-found love of the line ...

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