Adidas 'climacool' by 180 Amsterdam
24 Sep 2009
Pumping iron can be hot, sweaty affair so Adidas is highlighting the cooling effects of its
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And in the real world....Kraft, Cadbury, M&S, BBC, Gordon Brown, Sainsbury, Unilever and Sara Lee
28 Sep 2009
, no quibble' returns policy, to outrage from loyal customers. Source: The Daily Telegraph Public spending ...
Go Compare goes for a tenor
15 Sep 2009 | by Staff
the ad has split public opinion. When the ad first aired on 18 August, the brand's buzz score was +4 ...
London Fashion Week 25th anniversary rallies sponsors around 'prestige' event
09 Sep 2009 | by Sarah Crawley-Boevey
media agency M2M, believes the increased publicity around London Fashion Week is helping brands justify ... ." A key driver behind the publicity for the event is its 25th anniversary, which in turn is attracting ...
BR Video: Ad agencies have run out of ideas say consumers
09 Sep 2009 | by Jacquie Bowser
of their own and believe that consumer-produced ads are more effective, according to members of the public...The news follows Unilever's decision to drop Lowe from the Peperami account and open up the brief to the general public. One man said: "A lot of the people making the adverts are running out of ideas and need some fresh ideas from people who actually use the products." Most respondents felt ...
Marketing links with ENDS Carbons for Brand Emissions research project
03 Sep 2009 | by Gemma Charles
, both public and privately owned, to discover the 100 that are leading the way in curbing emissions ...
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