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Marketing's Adwatch of the Year 2007

-full of creative awards is not necessary to score a hit with the general public. Only six brands in the one ... 2007 Click here to see Vox Pops: the ads the public remembers Adwatch Methodology Adwatch ...

Top 10 ads with the highest recall in a single week in 2007

strong contenders for the Marketing s annual irritating ads public opinion poll to be published in January, but nevertheless they are memorable. To unpick why these ads polled so well with the public, we ... of actors pretending to be gullible members of the public who get money off their insurance. They ve filmed ...

OPINION: Is this genuinely a reputation crunch?

cheaper it would have been to have hired and then listened to good public relations counsel so they did ...

NEWS ANALYSIS: City firms braced for storm

into areas such as healthcare, property and public affairs. Gay Collins, managing director at Penrose ...

Nationwide hires comms director from UK charity

will include CSR responsibility as well as general corporate affairs. Financial services is an iss ue ... lobbied for the smoking ban in public places. Prior to Cancer Research, Taylor was director of corporate affairs for Eli Lilly Co, the firm s top UK comms role. Before that she was marketing and comms director ...

GreenTarget swells ranks

publication. Prior to The Banker, Duerden was editor of the Investor Services Journal , covering all asp ects ...

Brand advocacy: Bridging the gap

the importance of public relations, according to Moss. This may be a predictable view from someone working in PR ... members of the public can give feedback and ideas to the marque s engineers. We listen to customers a ... that resonates with the public and differentiates us in one of the most competitive industries in business ...

Bad news for budgets?

-line. Jonathan Barnard, head of publications at ZenithOptimedia, predicts that online investment, which already ...

Brunswick loses out on Anglo American account

and corporate affairs Nick von Schirnding. Mining and metals MD Jon Simmons and senior V-P Ben Brewerton ...

Louth-Davies for Rolls-Royce role

Rolls-Royce has poached ­QinetiQ's head of media and corporate affairs to be its ­director...Nicky Louth-Davies will lead and co-ordinate the activities of the comms heads across Rolls-Royce, spanning both external and internal communications. Louth-Davies was head of media and corporate affairs at defence technology company QinetiQ for four years. Before that, she headed corporate and marketing comms ...

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