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Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

publicity stunt'. Its effectiveness will be judged in time. The real question for anyone marketing ...

Which price comparison site is most prominent online? Brand barometer

18 Oct 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Which payment system is most prominent online? Brand barometer

21 Sep 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Back to work: Top marketers at Ford, Sainsbury's, HTC forecast the final quarter

05 Sep 2012

. The conversation with our customers never stops - whether it be in store, online, via our publications, our direct ...

Limp Gocompare.com ad fails to capitalise on singer's ubiquitous presence

14 Aug 2012 | by Ryan Newey, founding partner and creative director, Fold7

and avoiding falling into the same repetitive trap. Get the public involved; let's have an online campaign ... their revenge by submitting their suggestions for exactly where Gio should go. After all, it's the public ...

Brands at the Olympics: Highs and lows so far

01 Aug 2012 | by Staff

and fatigue, all eyes are now on London 2012. The public mood clearly shifted in the final lead ... with 'recession escapism' should present a welcome relief to brands. Public mood Positive sentiment toward ... in the Eurozone and austerity measures in the public sector are likely to dampen demand.' The brand highlights ...

Crisis management: brand marketers caught in the middle

19 Jul 2012 | by Rachel Barnes

the public at large responds, it's best to keep a low profile,' advises Phil Rumbol, founding partner ... of managing the public face of the brand. Pulling ads is one option, but only as part of a wider plan ... the media and public mood and plan a careful return to activity. Let the dust settle. Show that you ...

Why PR professionals need to learn the language of the boardroom

04 Jul 2012 | by Kate Magee

. As the Public Relations Institute of Ireland CEO Gerry Davis says: 'Yes, clients will say they are interested ...

Brand barometer: Car insurers, which one is most prominent online?

18 May 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

When social media turns bad: dealing with negative comments

26 Apr 2012 | by David Benady

- and post-testing, the ability to gauge public reaction when an ad breaks is too tempting to pass up ... -media criticisms, as these might often come from rivals or people in the ad business, rather than the public. 'You ...

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