11 May 2010
| by Helen Edwards
communities for the buying public, featuring superstores, shops and schools. The retailer is, as ever, much ...
05 May 2010
| by Helen Edwards
with the publication of Eating the Big Fish. The aim is to tilt at brand leadership through thought leadership ...
Solaire. Then the skin cancer publicity took hold and people started to place their desire for a tan on a ...
05 May 2010
| by Staff
sense. Entrants will perform before a panel of judges and the winner will be decided by a public vote ...
In an effort to justify the continuing existence of a network of 12,000 Post Office branches, politicians have long been nudging the brand toward a fuller financial-services offering. The chain has proved a drain on the public coffers, posting recent losses of up to 4m each week, and in 2008, Royal ...
10 Mar 2010
| by Mark Kleinman
by the chief executive of a UK public company, but investors were concerned about its dilutive impact ...
27 Jan 2009
consultancy to improve public awareness of its products.
LONDON - Royal Bank of Scotland (RBS) is to offer the public free financial advice, as part...The new service is likely to form an integral part of the brand's advertising and marketing strategy in 2009, according to a report in the Financial Times. From tomorrow, members of the public, irrespective of whether they have an account with RBS, will be able to consult with customer service staff ...
11 Dec 2008
| by Amanda Nottage
.02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had ...
, is facing an erosion of public trust after the failure of Northern Rock. Mark Fiander, head of customer ...
, war in Iraq and terrorism have slipped down the public agenda, to be replaced by bread ...