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Brand of the Year 2012: LAST CHANCE TO VOTE!

one of the great brand marketing coups of the 21st century, garnering worldwide publicity. The fact ...

Limp Gocompare.com ad fails to capitalise on singer's ubiquitous presence

and avoiding falling into the same repetitive trap. Get the public involved; let's have an online campaign ... their revenge by submitting their suggestions for exactly where Gio should go. After all, it's the public ...

NatWest IT disaster to cost £125m

issued press ads apologising to consumers for the affair, which resulted in the departure of chief ...

Non-sponsor Nike is brand most associated with Olympics

resonated with the public as being aligned to the Olympics, despite Nike not being a sponsor ...

Thomson Reuters to make jobs cuts in 2011

were informed of impending cuts today, although there has been no public announcement. The employment ...

Moody Britain 2010: Putting the pieces back together

of higher taxes, higher interest rates, higher inflation and reduced public services may make the consumer ... and we shouldn t bank on a straight road to recovery. At best, the mood of the public could be described ... the overall mood of Britain, "uncertainty" remains the key descriptor for the British public, chosen by 67 ...

BR Video: Nationwide right to drop England sponsorship

Members of the public back Nationwide's decision to drop its 11-year sponsorship of the England...The building society yesterday confirmed it had decided not to renew its deal with the Football Association, after its 20m four-year agreement finished following the World Cup. We asked members of the public whether they agreed with Nationwide's earlier suggestion that it was unlikely to renew its deal ...

Sector insight: Personal pensions

working in the private sector have a pension, compared with 90% in the public sector. Direct sales ...

Sponsorship Agency League Table 2009

have not been the only institutions to lose public confidence, as the integrity of several sporting ...

Marketing's Design Agency League Table 2009

playing fast and loose with other people's money, public trust has become the scarcest of commodities when ...

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