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City Index puts 9% of UK budget into branded content

, social media engagement and the chance for the public to join in. The 100,000 prize was won by John ...

Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

retaliation video on YouTube. ( The Wall , Wednesday 17 October) Barclays' corporate affairs chief Howell James steps down: Howell James, Barclays' vice-chairman for corporate affairs, has ...

Amex rolls out first SMS-interactive billboard

The billboards rolled out this week across main London terminal train stations. They have been created by production company Grand Visual and agency OgilvyOne UK, and will run on JCDecaux Transvision screens until mid-June. Members of the public are invited to send an SMS containing their name ...

Brand barometer: High street banks, which is most prominent on the web?

of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Comparethemarket.com 'tough decision' by VCCP

Orlov and Sergei meeting the UK public. The ad was written by Matt Lloyd and Javier Romartinez ...

Review of the Year: Top 10 marketing moments of 2011

-year battle with pancreatic cancer, heralded a public outpouring of grief, and vigils were held outside Apple ...

What niche social networks can do for your brand

from the public forum is hotting up, with full exposure clearly in the interests of Facebook, which ...

My YouTube ad of the week: Kristof Fahy, William Hill

as the public would take a dim view of any bank that wasn't showing some kind of humility and a down ... tests the honesty of the Australian public. At the start, the barista just gives away an extra $5 ...

Marketers and the social divide

Marketing's love affair with social media shows no signs of waning. In an era where marketers ... typically for personal communications. It's the particularly public forum of Twitter, however, that would ... director of social media agency We Are Social, takes a similar line, though he believes the limited public ...

Moody Britain 2010: Putting the pieces back together

of higher taxes, higher interest rates, higher inflation and reduced public services may make the consumer ... and we shouldn t bank on a straight road to recovery. At best, the mood of the public could be described ... the overall mood of Britain, "uncertainty" remains the key descriptor for the British public, chosen by 67 ...

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