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THE BIG QUESTION: How would you market whale meat to reluctant UK consumers?

03 Aug 2001

with a different recipe for each person fed from a single whale.' HILARY BERG, Leapfrog Public ... are killed every year including pregnant females. We would rally public, business and political support ... the wrath of a very angry public. The public and government support the conservation and protection of all ...

Haagen-Dazs set for new branding outlook with TWP

03 Aug 2001 | by CHRIS SCOTT

.' The brand retains Edelman Public Relations Worldwide in an 'acting press office' capacity. With most ...

CLOSE-UP: LIVE ISSUE/THE BODY SHOP - The Body Shop is going to have to take its marketing seriously, Mairi Clark says

03 Aug 2001 | by MAIRI CLARK

of the store's public figurehead would make the need for a new approach to communications all the more ... The Body Shop's loyalty programme. However, the card was launched with little publicity, something ... that it brought to the fore were new to the public mind. Roddick and company made animal testing an issue ...

PUBLIC RELATIONS: How to target the informed patient - An EC move could allow drugs firms

19 Jul 2001 | by MARY COWLETT

However, as Paul Copp, director of healthcare at Nexus Choat Public Relations, warns: "Many things ... , while using a Gallup sleeping-difficulty survey to create newsworthy interest among the general public ...

PUBLIC RELATIONS: How to target the informed patient - An EC move could allow drugs firms

19 Jul 2001 | by MARY COWLETT

However, as Paul Copp, director of healthcare at Nexus Choat Public Relations, warns: "Many things ... , while using a Gallup sleeping-difficulty survey to create newsworthy interest among the general public ...

INTERNATIONAL: Philip Morris global PR set for Switzerland operation

06 Jul 2001 | by JOE LEPPER

. The corporate affairs department includes public affairs, issues management as well as external and internal ... , will uproot from the New York offices at Rye Brook to Lausanne. Corporate affairs staff in Rye Brook ... reshuffle this year. In May, PMI merged its Europe, Middle-East and Africa corporate affairs ...

Chase lands Diesel Footwear brief

06 Jul 2001 | by CHRIS SCOTT

. Chase is now responsible for all press and publicity for the brand, as well as trade communications ...

PRIVATE VIEW: Andrew Cracknell, the executive creative director of Bates UK

06 Jul 2001

to information on sore throats." Now this campaign attracted massive publicity and no doubt resulted ...

Piat d'or parent selects Lexis for relaunch

29 Jun 2001

Lexis Public Relations has been hired by Guinness UDV's wine division to spearhead the relaunch of its French wine brand Piat d'or. The division, Percy Fox & Co, approached the agency ... for the brand, looking to increase public awareness of the wine before the conclusion of the relaunch ...

Clarion bags Unilever Bestfoods UK account

29 Jun 2001 | by CHRIS SCOTT

and media relations also feature in the agency's plans. Recent publicity for Unilever has centred ...

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