The Food Standards Agency is to target the catering sector in an attempt to cut incidents of food poisoning by 20 per cent over the next five years. An initial six-month PR campaign will start in the new year to communicate with the UK's estimated 350,000 eateries on the importance of...
and public affairs brief....in other departments. Public affairs was previously handled by sole operator Michels Warren, who ... The firm, whose brands include McVitie's and KP Foods, appointed H&K to the newly created account following a pitch in which eight agencies were invited to tender. Corporate affairs was previously ...
Nestle has appointed Merlin Publicity after a four-way pitch to beef up the promotion of its ... , will involve liaising with trade publications, food wholesalers and retailers to promote the food giant ... -based Merlin Publicity, which has specialised in the food service sector for ten years, has clients including ...
CONSUMER: Highland Distillers has appointed Joe Public Relations to handle a three-month project to promote its products during the Christmas period. The agency has also been taken on to promote premium orange juice, Sun Juice. ...
HEALTHCARE: GlaxoSmithKline has hired Belfast-based agency GCAS Public Relations to handle PR in Northern Ireland for its Lucozade and Lucozade Sport brands. The three-strong GCAS team is headed by MD Lawrence Duffy, who reports to gsk's Dublin-based consumer team for Lucozade in Ireland. ...
ANTI-SMOKING: The Department of Health has launched an anti-smoking campaign targeted at the Asian community. The campaign was due to start in May but was delayed due to the general election. Media Reach Advertising was recruited earlier this year on a full PR and advertising brief to work on...
However, as Paul Copp, director of healthcare at Nexus Choat Public Relations, warns: "Many things ... , while using a Gallup sleeping-difficulty survey to create newsworthy interest among the general public ...
However, as Paul Copp, director of healthcare at Nexus Choat Public Relations, warns: "Many things ... , while using a Gallup sleeping-difficulty survey to create newsworthy interest among the general public ...
The British Poultry Meat Federation (BPMF) has appointed Hill & Knowlton as its public affairs adviser on a media and lobbying brief after a three-way pitch. Long-term incumbent Nexus Choat PR relinquishes the PA portfolio but continues on a product brief. According to BPMF chief financial officer ...
Complaints from the public are soaring as advertisers resort to shock tactics in an effort to stand...LONDON (Brand Republic) - Complaints from the public are soaring as advertisers resort to shock tactics in an effort to stand out in a saturated market, according to the Advertising Standards Authority’s annual report. The watchdog received more than 3,100 complaints in the bad taste and indecency category ...
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